#United States #Amelia Island #Poolwerx #Fernandina Beach #Matt Feldt

Poolwerx Expands in Northeast Florida with New Store Opening

Poolwerx, recognized as the largest global franchise pool service brand, has recently expanded its footprint in Northeast Florida with the launch of its second retail store on Amelia Island. This significant move comes from franchise partner Matt Feldt, who aims to provide local pool owners and businesses with expert products and maintenance services. This new location augments Feldt's existing operations in places like St. Johns and Jacksonville, thereby enhancing accessibility for pool care products and professional services in the region.

Feldt's journey into the pool service industry is a fascinating one. His background is quite diverse, having worked in various sectors including automotive and restaurants, before dedicating a decade of his life to the U.S. Navy, specializing in electronic repairs. His next chapter included obtaining a master's degree from Arizona State University, followed by several years in IT. However, office life wasn't for him, prompting him to seek business ownership.

The allure of working outdoors and connecting with water sparked his interest in franchising. Reminiscing about joyous childhood pool moments at his grandmother's home, establishing a pool service business seemed fitting. He found that Poolwerx offered a strong brand presence and established vendor relationships that would facilitate a smoother start. "I wanted to be outside and around the water, not stuck behind a desk," shared Feldt, reflecting on his transition from corporate to entrepreneurship.

As Feldt leads his growing business, he draws from his Naval experiences, emphasizing discipline, structure, team management, and thorough training. These core lessons have been instrumental in navigating his entrepreneurial journey, especially during a phase of swift growth. Recently, he opted to decelerate this expansion process to ensure the business foundation was robust before pursuing further developments.

"The sky is the limit, and I don't plan to stop expanding," Feldt noted, imparting wisdom to aspiring business owners. He advised them to manage their expectations carefully, as the initial years in business can be a challenging roller coaster ride. A strong foundation is essential for sustainable growth, as evidenced by the successful opening of his second store.

The new Poolwerx Fernandina Beach store provides a full array of services, including pool supplies, equipment sales, weekly maintenance programs, water testing and balancing, algae prevention, repair and replacement of equipment, and spa care services for both residential and commercial clients.

Darlene Viering, Senior Vice President of Franchise Development at Poolwerx, lauded Feldt's achievements, stating, "Matt is a great example of what's possible when a franchise partner combines discipline with the Poolwerx system. He has grown quickly while focusing on building a lasting business. His second retail location marks a significant milestone for the entire Northeast Florida community, and we’re proud to support his growth."

As demand for expert pool care services rises, Poolwerx is poised for continued expansion across North America. Franchise partners benefit from the brand’s proven business systems, industry-leading training, operational backing, marketing resources, and a globally acknowledged reputation, all while serving their local communities.

For further details on Poolwerx and franchise opportunities, please visit Poolwerx Franchising.

About Poolwerx

Since its inception in 1992, Poolwerx has established itself as the world’s most extensive franchise network in pool and spa maintenance. The brand excels in offering comprehensive services such as water testing, regular cleaning, maintenance, repairs, equipment installation, and balancing for both residential and commercial clients. Headquartered in Texas, Poolwerx has grown to encompass over 185 retail stores and 700 service vehicles, operating in over 350 territories worldwide.

For detailed information regarding Poolwerx and its franchise opportunities, kindly visit Poolwerx Franchising.