#Japan #convenience store #Cheesecake #Minato #FamilyMart

FamilyMart's 40% Increase Campaign: A Sweet Deal Amidst Rising Costs

In an innovative move, FamilyMart, headquartered in Minato, Tokyo, has launched its popular "40% Increase Campaign". This initiative, part of their ongoing commitment to enhancing customer satisfaction, offers popular products at no extra cost for a limited time. This year marks the fifth iteration of the campaign, which began in the summer of 2021, celebrating its success with new surveys reflecting customer enjoyment and participation.

High Satisfaction Rates and Increased Visits

Recent data indicates that an impressive 93.3% of customers are satisfied with the increase campaign. Notably, 59% of respondents mentioned they visited a FamilyMart store they typically would not, lured by the campaign's offerings. The frequency of shopping during the campaign rose significantly, with 72.5% of patrons indicating they visited the store more often. Many participants (approximately 81.5%) confirmed they had previously shopped at FamilyMart specifically for campaign items.

The survey revealed that a significant portion of customers (76.8%) expressed willingness to choose FamilyMart over other convenience stores, underscoring the campaign's influence on shopping behavior. The engaging promotions encouraged shoppers, bridging any distance to experience the benefits of FamilyMart’s offerings.

Popularity of Dessert Items

When examining customer preferences during rising prices, the demand for dessert items surged, with 63.5% of participants wanting more in future promotions. FamilyMart's delectable desserts, such as the fan-favorite "Chocolat Choux", have proven to be a hit, and their "Hot Snacks" also enjoyed high purchase rates. This year's surveys revealed widespread enthusiasm for products like the "FamilyMart Chicken" and the "Mentaiko Seaweed Bento".

In terms of consumption patterns, the majority of respondents (57.5%) indicated they enjoyed the increased portions alone, while others shared them with family or friends. Lunch emerged as the most popular time to indulge in these treats, followed by snacks and dinner.

Highlighting Popular Products

As part of its efforts to maintain consumer excitement, FamilyMart has announced that the third week of the campaign (starting from August 19), features the "Angel Cheesecake". With 86.5% of survey respondents showing interest in this product, expectations are soaring. Other intriguing offerings announced for this week include Mapo Tofu Rice and FamilyMart's Napolitan Pasta, all of which have shown high preliminary interest and promise to keep customers engaged.

Upcoming Promotions and Surveys

The survey, conducted from August 5 to 7, 2025, across Japan, targeted both male and female participants aged 19 to 59. Using internet-based research methods, 400 responses provided valuable insights into shopping behavior and preferences at convenience stores.

Exciting New Products

For the third week, shoppers can look forward to an exciting range of increased products:

• - Angel Cheesecake: Released at a promotional price of 230 yen (tax included), featuring a delicate custard and fluffy cheese mousse; it comes with a generously increased portion.
• - Mapo Tofu Rice: Priced at 462 yen (tax included), this dish boasts authentic flavors of spiciness and rich tastes.
• - FamilyMart's Napolitan Pasta: Offered at 406 yen (tax included), this beloved dish will also have a larger serving available.
• - Crunchy Chocolate Corn: A fun snack priced at 147 yen (tax included), adding a delightful crunch at an increased quantity.

These products are available in limited quantities and may vary by location. It’s crucial to note that the campaign runs until products are sold out.

Join in the Fun!

Customers can participate in FamilyMart's engagement initiatives. For example, following FamilyMart’s official social media account and retweeting specific posts can earn shoppers a chance to win free products like the "Crunchy Chocolate Corn". This promotion runs from August 19 to August 23, encouraging customers to engage and explore more offerings.

In essence, FamilyMart continues to strengthen its connection with customers, embodying the ethos of being "together with you, at your convenience" and building a community-centered around delightful and affordable culinary experiences.