#Japan #Tokyo #miive #DNX Ventures #Visa Card

miive Secures 1.5 Billion Yen in Series B Funding

In a progressive move for employee welfare solutions, miive, a company providing a points-based welfare platform using Visa cards and apps, has successfully raised approximately 1.5 billion yen in its Series B funding round. This latest capital boost brings the total funds raised by miive to 2.48 billion yen, facilitated by both third-party allocation and bank loans.

Overview of the Funding Round

• - Round: Series B 1st
• - Amount Raised: Approximately 1.5 billion yen (total 2.48 billion yen)
• - Funding Methods: Third-party allotment and debt financing
• - Lead Investor: DNX Ventures
• - Financial Institutions Involved: Aozora Corporate Investment, Sumitomo Mitsui Banking Corporation, Mizuho Bank, Hokuriku Bank, and Juhachi Bank.

Addressing Societal Challenges

As Japan faces critical issues such as declining population, diversification of work styles, and inflation forcing wage increases, companies are compelled to rethink how they invest in human capital. Employee welfare has emerged as a vital strategy to enhance the actual take-home pay of workers in an era where traditional raises are becoming unfeasible.

This move is further encouraged by regulations on human capital disclosures, which emphasize the necessity of investing in people as a core strategy to improve corporate value. Companies are transitioning from basic commuting or housing allowances to more flexible support systems that aid in work-life balance, such as childcare and caregiver support, enhancing organizational performance. However, many businesses still use outdated welfare systems, creating an urgent need for updates.

Existing Challenges in Employee Welfare

Many current employee welfare offerings are complex and inconvenient for employees, leading to low utilization rates. Managers also find it difficult to align these programs with corporate policies and personnel strategies. Discrepancies between locations and generations create inequities, making it tough for companies to provide support tailored to individual needs. Consequently, outdated systems fail to achieve their intended goals of boosting employee satisfaction and engagement.

miive's Innovative Solution

miive addresses these challenges with a user-friendly platform that employs a Visa prepaid card and mobile application. By allowing companies to register any Visa-affiliated store for welfare service utilization, miive enables them to customize their benefits and cater to their unique employee demographics.

Employees can easily track their welfare allowances via the app and use the prepaid card at selected retailers, significantly enhancing engagement with the welfare program. This design not only fosters a positive experience for employees but promotes frequent use of the system in workplaces across Japan.

Proven Success and Adoption

Since launching in 2022, miive has seen remarkable adoption, with over 330 companies, including leading firms, on board. Monthly utilization rates among employees have reached an impressive 90%. Companies like Leopalace21 and Colopl have shared positive experiences, highlighting the efficacy and employee satisfaction achieved through miive's services.

• - Leopalace21 Case Study
• - Colopl Interview

Financial Background of the Funding

The recent funding was led by DNX Ventures, a globally positioned VC with a presence in both Japan and the U.S. Their investment was driven by the strong growth trajectory miive is on and the high satisfaction level reported by its users. According to a survey conducted in September 2025, around 88% of respondents expressed regret at the prospect of losing access to miive, indicating deep market fit and user appreciation.

Future Directions

The raised capital will primarily focus on enhancing organizational development, product innovation, and promoting the new welfare transparency solution. miive has also outlined a commitment to growing its workforce by threefold within the next year to support its vision: “to fill the world with meaning in work.”

Additionally, miive plans to release a new 'Lite Plan', making it easier for companies to adopt specific welfare programs that suit their needs starting January 2026. With this diversification, the rollout will include options like 'miive Meal Subsidy' and 'miive Incentive' by April 2026.

Executive Insights

DNX Ventures expressed confidence in miive's approach to redefine employee welfare, focusing on improving employee engagement through easy-to-use solutions. According to miive's CEO, Ren Kurita, the commitment to transforming employee experiences is paramount to their strategy. He emphasizes that the funding will bolster their product offerings and ultimately deliver valuable experiences to more companies.

Join the miive Team

To further its mission, miive is actively recruiting across all positions. Interested individuals can explore opportunities through their recruitment page.

For a deeper insight into miive and their initiatives, an online company briefing with the CEO and COO is scheduled for November 25. Registration is available on their website.

About miive

Founded in July 2020, miive focuses on developing and operating a new points-based welfare platform leveraging Visa cards and a dedicated app, encouraging a transformed view of employee benefits. More details can be found on their official site.