#Japan #Tokyo #Interfactory #Lead Management #immedi

Transforming Exhibition Sales

In an era where speed and efficiency are paramount in business operations, the introduction of immedio Forms by immedio Inc., based in Shibuya, Tokyo, has revolutionized the sales strategies of Interfactory Inc. in Chiyoda, Tokyo. The collaboration has resulted in a remarkable increase in the number of appointments at exhibitions by 10%, alongside a significant reduction in the workload of their Inside Sales (IS) team.

Background of Implementation

Since 2021, Interfactory has established its IS team to handle leads gained from online platforms and exhibitions. This team was designed to engage with potential clients and smoothly transition them to field sales representatives. As the volume of leads grew, their existing methods—manual processes involving business card attachment, paper notes, and Excel entries—began to falter, leading to delays in responding to hot leads and missed opportunities. The necessity for an immediate response and rapid internal sharing prompted the consideration of adopting immedio Forms.

Deciding Factors for Adoption

While evaluating various solutions, immedio Forms stood out for its practicality at the exhibition site, user-friendly interface, and excellent cost-effectiveness. The intuitive structure of the tool, combined with a favorable balance between initial and monthly costs, lowered the barriers for adoption significantly.

The preparation for implementing the system was swift, taking about two weeks. Despite the tight schedule before the exhibition, the customer success team provided significant support, ensuring that initial setups and internal training were completed efficiently, paving the way for smooth on-site operations.

Success After Adoption

During the exhibition, the process was streamlined: immediately after exchanging business cards, attendees' details were captured using a tablet. With automatic integration into Salesforce, the entire organization gained immediate visibility into lead statuses. Furthermore, the design of the system allowed for real-time scheduling of follow-up appointments right there at the booth.

As a result, the number of appointment bookings soared, with a remarkable 10% increase in appointments by the day following the exhibition. The traditional manual entries and Excel tasks became obsolete, allowing the IS team to focus on high-value activities. Thanks to the instant sharing of information, the response speed of the sales team improved significantly, solidifying a reliable approach to manage hot leads efficiently.

As noted by Akihiro Kondo, Manager of Interfactory’s Commerce Solutions Division, "Getting attendees to book appointments while they remember what we discussed definitely increases the chances of turning these interactions into actual meetings. We’ve seen a clear boost in booking rates from the exhibition day to the next."

Next Steps: Leveraging immedio in Lead Nurturing

Currently, Interfactory is advancing its integration with immedio and immedio Box, establishing a consistent strategy for utilizing immedio products across various channels, including leads obtained through web inquiries and material requests. The goal is not only to strengthen exhibition marketing but also to connect the customer data and appointment information gathered through immedio Forms with other marketing initiatives. This strategic approach to lead nurturing aims to enhance their long-term outreach and engagement efforts.

Company Backgrounds

Interfactory Inc. is dedicated to developing and providing cloud-based commerce platforms such as ebisumart and the data utilization platform EBISU PIM. Their corporate culture prioritizes innovation and advancement, striving to lead in the e-commerce landscape.

immedio Inc., established with the mission to increase meaningful business interactions, offers the effective appointment automation tool, immedio, aimed at creating a world where creators and users connect stress-free to foster better futures.

For businesses navigating the complexities of lead management and customer engagement at exhibits, the innovations enabled by immedio Forms provide a robust solution to enhance productivity and improve the overall sales process.

For more information, visit: Interfactory and immedio.