#Japan #Tokyo #Eco Project #Niwa Beer #Ume Beer

Hotel Niwa Tokyo Unveils New Limited Edition Beer

Hotel Niwa Tokyo, operated by Nomura Real Estate Hotels, has announced the launch of its fourth original craft beer, "NIWA BEER - Ume," starting September 12, 2023. This special product is a part of the hotel's circular eco-initiative known as "eco-Niwa." This project aims to utilize herbs and honey grown on the hotel's rooftop to create unique craft beers, enhancing both ecological responsibility and the hotel's culinary offerings.

A Fresh Addition to the NIWA BEER Series

The Ume beer marks the completion of the collection, which has been gaining popularity since the first debut of "Wasabi" in 2023. Each beer in the series reflects a different aspect of Japanese tradition, with distinct colors and patterns on the labels that correspond to traditional Japanese hues: Fukagawa Nezumi, Kaki Shibu, Karashi, and Kame no Zoki. This latest edition features a design inspired by the Edo Komon, a traditional Japanese pattern, depicting a modern twist of elegance aimed at enhancing both the flavor and aesthetic appeal.

Introducing NIWA BEER - Ume

The Ume beer uniquely combines Japanese ume plums from Ome, Tokyo, with honey harvested from the hotel's rooftop. It showcases a pleasant citrus scent reminiscent of bergamot, subtly blended with hints of ume. The light texture and dry finish provide a refreshing sensation that is perfect for recuperating from summer fatigue. Only 400 bottles of this limited edition beer will be available, and once sold out, they will not return until next year, making it a must-try for craft beer enthusiasts.

Product Details:

• - Name: NIWA BEER Ume
• - Beer Style: American Pale Ale
• - Ingredients: Malt (from Canada), hops, ume from Tokyo, and honey from Tokyo.
• - Alcohol Content: 5.5%
• - Available From: September 12, 2023

Label Design Significance

The label of the Ume beer embodies wishes for eternal happiness and peaceful living, featuring a traditional pattern known for good fortune, combined with the auspicious ume flower. The design employs the hotel’s secondary color, Kame no Zoki, to emphasize the freshness of the ume. This intricate design is not just visually appealing but also communicates the hotel’s commitment to quality and cultural heritage.

Previous Releases Shine

Prior to the Ume, other innovative beers were launched in the NIWA series, including:

• - NIWA BEER Wasabi: Made from wasabi sourced from Okutama, Tokyo, this specialty saison offers a sharp aroma and is billed as a drink that revives vitality and stimulates appetite.

• - NIWA BEER Strawberry: Launched to commemorate the hotel’s 15th anniversary, this fruit ale features fresh strawberries from Tachikawa, delivering an appealing sweetness and a delightful tang.

• - NIWA BEER Honey: A unique herbal beer made with the hotel’s own honey and herbs grown on the rooftop. Set for re-release in October 2026, it promises a bouquet of honeyed flavors combined with refreshing citrus herb notes.

Commitment to Sustainability and Community

Under the eco-Niwa initiative, the hotel encourages sustainability by utilizing materials effectively, such as recycling fallen leaves into compost and repurposing abandoned suitcases as planters. A rooftop garden is maintained to cultivate fresh herbs, with beekeeping commencing in 2024 to aid pollination of the fruits and vegetables grown there.

This commitment to sustainability isn’t just for show; the beer production process demonstrates how urban spaces can harmonize with nature. The NIWA BEER series is a testament to this dedication, showcasing what can be accomplished when environmental consciousness meets gastronomical creativity.

About Hotel Niwa Tokyo

Located in Kanda Misakicho, Hotel Niwa Tokyo has transformed from its origins as a traditional Japanese inn established in 1935. Under the guiding philosophy of "A garden in your heart," the hotel endeavors to provide guests with unique experiences that connect them to the rich culture and vibrant seasons of Japan. The beautifully designed space offers tranquility while respecting the natural environment, making every visit memorable.

For more information about Hotel Niwa Tokyo and its offerings, please visit their official website: Hotel Niwa.