Horizon Organic Expands 'This Milk Means Business' Campaign to Support Parents Transitioning to Dairy Milk

Horizon Organic's New Campaign to Aid Dairy Milk Transition



Horizon Organic, recognized as the largest organic dairy brand in the United States, has just announced the expansion of its engaging campaign titled 'This Milk Means Business.' This campaign focuses on providing support to parents as they navigate one of parenting's most challenging transitions—the move from breast milk or formula to dairy milk, particularly around their children's first birthday.

Addressing Parenting Concerns


Recent studies indicate that nearly 46% of parents experience stress related to this critical dietary transition. Many stay awake at night worrying about whether their child is getting adequate nutrition during this pivotal stage. The survey, conducted by Talker Research, highlights how overwhelming this shift can be for parents of toddlers aged 9 to 24 months.

In light of these findings, Horizon Organic aims to alleviate such worries by offering expert insights, fun promotions, and helpful resources. The campaign also provides a new comedic video titled 'Paparazzi,' which humorously showcases the advantages of Horizon's Growing Years® Milk. This initiative underlines their commitment to supporting parents celebrating their child’s milestones, while expertly guiding them through the dairy transition.

Nutritional Focus of Growing Years® Milk


The Growing Years® Milk from Horizon Organic stands out as the first dairy milk developed in consultation with pediatricians. It is rich in essential nutrients designed specifically for toddlers. Each serving packs a nutritional punch with DHA Omega-3, prebiotics, protein, calcium, and more, making it an ideal option for children’s growth and development.

Catherine Callahan, a Speech-Language Pathologist and Pediatric Feeding Specialist, emphasizes the importance of proper nutrition in early childhood development. She notes, “For my little ones, I choose tasty options that multitask, like Horizon Organic Growing Years® Milk, which delivers protein, calcium, DHA Omega-3s, and choline all in a single serving of the milk they love.” This focus places Horizon Organic as a trusted choice for parents striving to provide balanced nutrition.

Celebrating Milestones and Encouraging Healthy Choices


The campaign also aligns with the first birthday, a significant milestone for many families. Statistics reveal that 70% of parents view this celebration as an opportunity to honor various milestones achieved over the child's first year. Horizon's campaign invites parents to engage in activities that embrace their child’s growth while addressing concerns about nutrition.

Expert Support and Engaging Content


As part of the initiative, Horizon Organic has partnered with well-regarded figures in child development and nutrition. Experts like Callahan and Dr. Taylor Arnold, a registered dietitian, will answer common queries from parents regarding the introduction of dairy and other important milestones.

Additionally, the campaign promises exciting Instagram giveaways featuring incentives from brands such as Motherlove Herbal Company, Nuby, and See Kai Run, along with exclusive merchandise like a Horizon Organic growth chart and t-shirts.

As part of this initiative, the Horizon Organic website has updated resources, providing key tips on transitioning to whole milk and a deeper look at the nutrients present in Growing Years® Milk.

Commitment to Quality and Sustainability


At the heart of Horizon Organic's philosophy is a dedication to innovative and nutritious organic dairy products. The milk is sourced from farms adhering to stringent USDA organic standards. Cows are fed an all-organic, non-GMO diet, ensuring that there’s no routine use of antibiotics or added hormones. This commitment to quality not only reassures parents but also fosters a sense of trust in their choice for their family's nutrition.

With Growing Years® Milk available nationwide in both Whole and Reduced Fat variants, parents looking to provide quality dairy options can easily access these products at major retailers. The Horizon Organic Store Locator makes it effortless to find local suppliers and keep the good nutrition flowing for families transitioning to dairy.

As Horizon Organic continues to inspire families with its nourishing products and expert resources, it reinforces that supporting children’s healthy growth and addressing parent concerns is indeed a shared journey.

For more information on this ambitious campaign and the nutritional advantages of Horizon's offerings, families can visit Horizon.com.

Topics Consumer Products & Retail)

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