Choi Oden Ningyocho Opens with Live Fish Cutting Event on May 29!

Choi Oden Ningyocho Opens in Tokyo

A New Dining Experience
On May 29, 2025, Choi Oden Ningyocho will open its doors, introducing a fresh twist on traditional Japanese oden. Located in the heart of Tokyo's Ningyocho district, this restaurant aims to elevate the oden experience to new heights. Owner and head chef Masayuki Hikozaka, a culinary veteran with over 20 years of experience in Japanese cuisine, will take the helm at this exciting new venture, marking his debut as an owner.

Live Fish Cutting Show
To celebrate the grand opening, a unique live event will take place: a Hamo (conger eel) cutting show. Guests will have the chance to witness the skillful preparation of this delicacy right before their eyes. The show will feature the freshest live hamo, cut and cooked on-site. Such a culinary display promises a tantalizing combination of taste and entertainment, offering diners an unforgettable experience. The event will spotlight special menus using the ultimate hamo dashi, available at cost price for the day, providing an excellent opportunity to indulge in high-quality dishes without breaking the bank.

Regular Events and Seasonal Flavors
After the opening, the Hamo cutting show will continue weekly every Thursday at 6 PM during the summer months, ensuring that each visit offers something special. This weekly event is branded as “Choi Thursday,” inviting guests to experience a multi-sensory dining adventure with Exquisite seasonal ingredients enhanced by expertly crafted dashi.

The Concept of Choi Oden
Choi Oden prides itself on creating a unique oden culture that disregards traditional regional boundaries. Focusing on the ultimate hamo dashi and a special non-soy sauce tare, the restaurant promises a flavor profile that highlights seasonal ingredients while allowing for endless customization options. The cozy interior, featuring a U-shaped counter with about 10 seats, offers a warm atmosphere perfect for casual after-work drinks or relaxed weekend dinners.

Secret to Greatness: The Ultimate Hamo Dashi
The secret to Choi Oden's delicious offerings lies in its signature hamo dashi. By establishing direct sourcing routes for this premium ingredient, they can serve it at an accessible price. The absence of soy sauce ensures a clean taste that allows the natural umami of the ingredients to shine through, making for an outstanding dining experience.

Meet the Chef
Masayuki Hikozaka, born in Kōsei, Shizuoka Prefecture, discovered his passion for cooking while helping his mother in the kitchen during childhood. He boasts a remarkable trajectory of 20 years in the world of Japanese cuisine, culminating in independence as the owner of the Fujikimaru restaurant in 2020. Driven by a desire to spread happiness through food, he continues to operate a community kitchen, ensuring his ethos of kindness and generosity permeates his new venture as well.

Menu Highlights
The menu features a variety of oden dishes that utilize the incredible hamo dashi, catering to different palates. Diners can expect hearty servings such as 250g daikon oden, soft bone soki, beef tongue, and Iberico pork shabu. Unique table condiments like special spicy blended powder, yuzu pepper, and toppings including blue cheese and pesto allow for a customizable oden experience that stands out in Tokyo's dining scene.

Looking Ahead
Choi Oden has ambitious plans for growth, with additional locations set to open in Sapporo in June 2025 and Kinshi-cho in July. This is only the beginning of what promises to be a vibrant and community-driven brand in the world of Japanese dining.

Visit Us

- Address: 3-9-2 Nihonbashiningyocho, Chuo City, Tokyo, 103-0013
- Phone: 03-6661-1235
- Operating Hours: 3 PM - 3 AM, no closing days
- Website: Choi Oden
- Instagram: Choi Oden Instagram

Company Profile
Choi Oden Co., Ltd.