Revolutionizing Meal Times: Tempo's Cook Never Club
In an era where time is the ultimate luxury, Americans—particularly Millennials and Gen Z—are increasingly feeling the pinch when it comes to managing their meals. A recent survey conducted by Tempo, the ready-to-heat meal delivery service by Home Chef, revealed a startling statistic: individuals in these age groups are dedicating more than six hours every week to meal planning, grocery shopping, cooking, and cleaning. Shockingly, this translates to over 300 hours, or 13 full days, annually spent in the kitchen.
This hefty time investment not only consumes precious hours but also detracts from personal well-being. As per the survey findings, nearly 42% of Americans report that their relaxation time suffers due to the demands of cooking. Furthermore, one in three respondents admitted to skipping workouts or wellness activities, underscoring a burgeoning conflict between healthy eating and maintaining a balanced lifestyle.
Introducing the Cook Never Club
To alleviate the stress surrounding meal preparation, Tempo is launching the
Cook Never Club this summer. This initiative promotes the idea that opting out of cooking doesn't equate to compromising on nutrition. Membership is simple—one simply opts out of cooking and embraces more leisure time. With no fees or barriers to entry, the Cook Never Club invites anyone interested in enhancing their dietary habits without the hassle of meal prep or cleanup.
The club won't just be a theoretical community; it will manifest through exclusive merchandise giveaways, engaging social media content, and in-person wellness events throughout the summer.
The Data Behind the Movement
The data collected highlights a significant disconnect between the desire for healthy eating and the reality of food preparation. A staggering 83% of Americans wish to improve their eating habits, yet half find cooking to be more trouble than it’s worth. Additionally, 38% confessed to ordering takeout instead of preparing meals, even when they had groceries available, purely due to lack of energy to cook.
This isn't a matter of motivation—it's a clear case of food friction.
What Tempo Offers
Tempo provides a welcome solution: fully-prepared, single-serve meals that can be enjoyed in just two minutes—no planning, no preparation, and certainly no cleanup required. Each meal adheres to registered dietitian-approved menus curated from fresh, wholesome ingredients. Customers can select from over 20 rotating meal options weekly, many of which boast impressive nutritional profiles—like options with over 30 grams of protein and low carbohydrate counts.
Tempo stands out not just for convenience, but also for quality. Their offerings include:
- - GLP-1 Smart options for those focusing on metabolic wellness
- - Gut-friendly ingredients that cater to diverse dietary needs
Side Quests Welcome
The ethos of the Cook Never Club also emphasizes that the time saved can be invested in pursuits that genuinely bring happiness. Whether that means signing up for pottery classes, engaging in bird watching, enjoying a serene sunrise run, or finally mastering mahjong, the focus is on living fully. In an exciting twist, the Tempo team is partnering with RISE Pilates Chicago to host three free outdoor Pilates classes at Oak Street Beach this summer.
Event Details:
- - Dates: July 17, July 31, and August 7
- - Time: 6:00 AM CT
- - Location: Oak Street Beach, Chicago, Illinois
- - Offerings: Free lakeside Pilates, merchandise from the Cook Never Club, and a chance to win one month of complimentary Tempo meals.
For those interested in learning more about the Cook Never Club or participating in the giveaways, visit
eat.tempomeals.com/cook-never-club or follow @TempoMeals on Instagram for event updates and more.
About Tempo
Launching in 2023, Tempo is designed to revolutionize meal delivery by offering ready-to-heat meals that are convenient, nutritious, and delicious. As a part of The Kroger Co. (NYSE: KR) Family of Companies, Tempo stands for ease, quality, and healthful eating without the hassle. Explore more at
tempomeals.com.
The Cook Never Club survey was conducted by We Are Talker with a representative sample of 1,000 U.S. adults aged 20-40 from June 2-5, 2026. Please feel free to delve deeper into the statistics that showcase this undeniable trend towards time-saving wellness solutions.