#Singapore #Lead2Pipeline #Steve Marshall

Lead2Pipeline Expands Demand Generation in Asia-Pacific

Lead2Pipeline, a leader in demand generation services, has announced the appointment of Steve Marshall as Vice President of Sales for the Asia-Pacific region, based in Singapore. This strategic move is aimed at enhancing the company's first-party demand generation offerings, which are increasingly important for meeting the growing demands of global technology clients.

Steve Marshall brings with him over two decades of experience across various sectors including technology, media, and marketing. His expertise lies in spearheading commercial expansion and driving client growth in diverse markets including the UK, Asia, and the Middle East. His appointment comes at a pivotal time as Lead2Pipeline looks to capitalize on emerging opportunities in the Asia-Pacific region.

According to Chip Klang, CEO and Co-Founder of Lead2Pipeline, the company has been instrumental in supporting leading technology brands by providing essential demand generation services that help fuel their revenue pipelines. With Marshall at the helm, the firm is set to accelerate its growth trajectory across Asia-Pacific. The company has established a strong buyer database spanning ASEAN countries, Australia, India, and Japan, which positions it well to assist customers in engaging decision-makers more effectively and enhancing their measurable pipeline impact.

In a world where technology buyers are engaging with 22% fewer vendors compared to last year, it is essential for solution providers in the technology sector—such as those in SaaS, cloud computing, and cybersecurity—to connect with key decision-makers early in their buying journey. Traditional publishing houses have long misaligned engagement with online content as strong buying signals from decision-makers. However, such passive consumption merely showcases interest without indicating intent to purchase.

Lead2Pipeline sets itself apart by utilizing artificial intelligence and real-time intent insights derived from its extensive first-party buyer database consisting of 65 million buyers in technology, business, and government sectors worldwide. During his announcement, Steve Marshall emphasized that this approach provides clients with transparency, quality leads, and significant growth in their pipelines through effective programs that align clients with real buyers sooner in their decision-making process.

The market dynamics in the Asia-Pacific region are significant, with a report from Forrester forecasting that tech spending in this area is likely to outpace growth in the United States from 2024 to 2028. This makes Asia-Pacific a key area for Lead2Pipeline's clients, among them notable technology brands like Oracle, Salesforce, and Zscaler. By aligning their services to the rapidly evolving market needs, Lead2Pipeline aims to provide innovative solutions that meet the demands of their customer base effectively.

As a compliance-centric organization, Lead2Pipeline adheres to regulations such as CAN-SPAM, CCPA, and GDPR, allowing them to conduct bottom-of-funnel activities and appointment setting campaigns globally, including within the DACH region in Europe. This commitment to legal and ethical marketing practices further solidifies their reputation as a trusted partner in demand generation.

In summary, the expansion of Lead2Pipeline's demand generation services in the Asia-Pacific region, spearheaded by the seasoned leadership of Steve Marshall, stands to enhance their credibility and effectiveness in connecting technology firms with decision-makers. The integration of advanced AI technologies assures clients of timely and relevant engagement with potential buyers at critical points in the buying cycle.

To learn more about Lead2Pipeline and its offerings, visit their official website at Lead2Pipeline.com.