Hisense Expands Presence with Its First Brand Store in Abu Dhabi's Reem Mall

Hisense's Brand Store is Now Open at Reem Mall, Abu Dhabi

Hisense, a leading name in consumer electronics and home appliances, has recently unveiled its first brand store in Abu Dhabi, marking its second boutique location in the UAE. The store is located in the bustling Reem Mall on Al Reem Island, which offers a unique, hands-on shopping environment where customers can experience the ultimate fusion of advanced technology and elegant design tailored for contemporary lifestyles.

The grand opening event held on May 9, 2025, showcased the significant growth Hisense has experienced in the region. Dignitaries, including Mr. Jason Ou, President of Hisense MEA, and Ms. Catherine Fang, President of Hisense International, were in attendance for a ceremonial ribbon-cutting, highlighting the brand's commitment to the UAE market.

Visitors to the Abu Dhabi store will be greeted with a comprehensive display of Hisense's award-winning products. The assortment includes a range of smart televisions, Laser TVs, refrigerators, washing machines, and air conditioners that exemplify the brand’s innovation. Hisense aims to elevate modern living by integrating cutting-edge AI technologies that enhance the user experience, making life easier and more efficient.

Among the interactive elements offered at the store is a dedicated gaming zone, showcasing the high-performance features of Hisense TVs and how they redefine home entertainment. The Hi-View AI Engine embodies the brand's dedication to providing viewers with vibrant and realistic viewing experiences while focusing on energy efficiency.

The ConnectLife platform is vital for modern households, as it allows seamless connectivity between various home appliances, thereby simplifying daily tasks. Customers will find that engaging with these technologies makes for a more informed purchasing decision as they explore the interactive zones designed for an educational shopping experience.

Mr. Jason Ou spoke about the opening, stating, “This milestone is a testament to our commitment to expanding in the UAE and beyond. The debut of our first brand store in Abu Dhabi reinforces our promise to prioritize customer satisfaction. Our focus is on building strong relationships with an innovative approach that meets the evolving expectations of our users.”

Hisense’s strategic growth plan also includes significant investments in a new research and development center located in Dubai, along with a manufacturing facility in Egypt and Morocco. In addition, 2024 saw the opening of stores in Saudi Arabia, Qatar, and Nigeria, reflecting the brand's dedication to enhancing customer experiences across the MENA region.

Notably, Hisense continues to break ground in sports marketing, becoming the official partner of high-profile events such as the FIFA Club World Cup 2025 and collaborating with global icons like Real Madrid. These partnerships are aimed at enhancing the viewing experience and bolstering the brand’s visibility on a global scale.

The Reem Mall store is now open, inviting everyone to discover Hisense's innovative product line and engaging zones designed to elevate their everyday living experiences. With a dedication to quality and customer-centric service, Hisense is committed to bringing smarter, connected living to households across the region.

For those eager to learn more about Hisense’s latest innovations and offers, visit their official website at hisenseme.com.

About Hisense

Founded in 1969, Hisense has established itself as a global powerhouse in consumer electronics and home appliances, operating in over 160 countries. Known for its high-quality multimedia products and smart IT solutions, Hisense ranks as the second largest TV manufacturer worldwide and leads the market for 100-inch and larger televisions. With numerous manufacturing and R&D facilities, Hisense is poised to meet the demands of the ever-evolving electronics market.