#Japan #Tokyo #Hair Care #Egrant Corp #Anphi Salon

Introducing '33' Hair Care Products

The beauty industry is ever-evolving, and one of its latest innovations is the hair care line named '33' developed by Egrant Corporation, a company based in Shinjuku, Tokyo. This premium line of shampoo and treatment is set to hit the shelves on July 1, 2025, and promises to deliver salon-quality hair care, backed by the expertise of 33 hair professionals.

Concept and Creation

The foundation of '33' is rooted in the belief that healthy hair starts with a healthy scalp. With this philosophy in mind, the company has created hair care products inspired by skincare techniques. Each ingredient was meticulously chosen by professionals to ensure it meets the actual needs of the scalp and hair. The formulations focus on preventing scalp dryness while effectively cleaning away impurities, leading to a balanced scalp and vibrant hair.

To bring this concept to life, Egrant Corporation collaborated with manufacturers specializing in salon-quality cosmetics. The development process involved dozens of iterations, perfecting the ingredient ratios to ensure the optimal benefits of each component. Every step of the way, their commitment to excellence has resulted in these products that can be considered the 'answer' to many hair care dilemmas.

Key Features

1. Carefully Selected Ingredients: The shampoo is low-irritant, tested for safety on the skin, and thoroughly developed to ensure that every element fulfills its intended purpose. Using high-quality components means effective hydration and cleansing without compromising scalp health.

2. Advanced Formula Collaboration: The partnership with salon-focused cosmetic manufacturers allowed the team to conduct extensive trials and adjustments, ensuring that the final products stand out in the market.

3. Revitalizing for Damaged Hair: Formulated with ingredients that repair superficial damage caused by UV rays, bleach, or perm treatments, both the shampoo and the treatment aim to restore hair's natural smoothness, leaving it soft and touchable. The target market for this product is individuals with hair damage looking for a solution that they can confidently trust.

Product Variants

1. Silky Smooth

Available in a shampoo and treatment formulation, this variant promises to leave hair smooth and flowing. Known for its delightful White Lily fragrance, it encapsulates luxury in a bottle. Each product (280ml) is priced at 2,640 JPY (including tax).

2. Deep Moist

This variant is a godsend for those with severely damaged hair due to styling treatments. Infused with multiple nourishing ingredients, it focuses on intensive repair, ensuring that hair is left moisturized and healthy. It carries a lovely White Musk fragrance and, like the Silky Smooth, is priced at 2,640 JPY (including tax).

Where to Buy

Consumers can purchase these new hair care products at Anphi hair salons operated by Egrant Corporation. Approximately 10 locations operate primarily in Kanagawa and Tokyo, providing a stylish environment to enjoy beauty treatments. Notable salons include Anphi Kozu Shibuya, Anphi Kanagawa Shinmachi, and Anphi Fuchinobe, among others. Each location is characterized by its unique design and upscale ambiance, perfect for those looking to indulge in a luxurious hair care experience.

To learn more, visit the official website for '33': 33 Hair Professionals.

About Egrant Corporation

Founded in December 2013, Egrant Corporation operates under the motto: 'Happy hairdressers result in happy customers.' The company prioritizes the needs of hairstylists, providing valuable information and resources aimed at enhancing their professional lives. Through various initiatives, including the popular media platform for hairstylists and educational seminars, Egrant reinforces its commitment to supporting beauty industry professionals.

For more details about the company, visit their website: Egrant Corporation.