#Japan #Tokyo #AI Training #AndDot #Sailor Advertising

AI Utilization for Digital Transformation: AndDot Partners with Sailor Advertising

In a significant stride towards digital transformation, AndDot Inc., based in Tokyo, successfully conducted extensive in-house training aimed at the comprehensive integration of Artificial Intelligence (AI) with Sailor Advertising Co., headquartered in Takamatsu, Shikoku. This training session took place on January 18, 2025, featuring online participation from Sailor Advertising's main office and its Matsuyama branch, where staff from sales, planning, and production engaged in this enlightening experience. Over a month, the program included foundational lectures, hands-on workshops, and brainstorming sessions aimed at generating AI utilization ideas. Consequently, a robust structure was established for Proof of Concept (PoC) projects to commence immediately after the training.

Focus on Sustainable AI Integration

AndDot’s initiative strives for sustainable AI integration, guiding participants through the understanding of the proprietary “AI Skill Pyramid®,” which serves as a foundational framework for AI skills development. Through practical application and detailed methodologies, participants gained insights on how to seamlessly incorporate AI into their everyday business operations.

Beyond the training, AndDot has plans to assist in expanding sales channels for their AI solutions and launching new businesses, creating a deeper partnership with Sailor Advertising.

Addressing Current AI Implementation Challenges

A recent survey conducted by Lib Consulting in May 2024 revealed that fewer than 20% of companies with fewer than 300 employees manage to use generative AI in their daily operations. However, over 90% of users reported noticeable improvements in their work processes. The primary bottleneck identified was the lack of internal guidelines and training opportunities, inhibiting many companies from moving from the adoption phase to integration phase. Findings from the Information and Communication Research Institute in 2024 indicated that certain sectors, such as information and communication and finance, had adoption rates exceeding 30%, while the service industry and retail sectors lingered around 10%. This disparity illustrates a clear “generative AI gap” influenced by company size and industry type. In response to these issues, AndDot offers programs tailored for nationwide small and medium enterprises, aiming to accelerate internal adoption through a combination of training and support.

Tailored Training for Sailor Advertising

Participants from Sailor Advertising were able to input real-time project data and creative concepts into AI tools during the training, learning tricks to significantly reduce the time it takes to draft emails from 10 minutes to just 5, and decrease initial banner design drafts from 90 minutes to 30. By the end of the workshop, 14 PoC themes were conceived, including ideas like automating social media ad copies and using AI to extract key points from production meetings.

Realized Impact Within a Month Post-Training

Within just one month after the training, notable improvements were evident across departments. In the sales team, the time taken to create proposal emails halved, allowing the team to allocate more resources to client engagement. In the planning team, the speed of generating campaign ideas tripled, while the production team harnessed image-generation AI, translating to a 67% reduction in the time required to draft initial banner designs. Surveys conducted among the participants indicated successful initiatives driven by the teams, such as converting AI guidelines into an accessible company Wiki and establishing a dedicated Slack channel for sharing prompts.

Looking Ahead: Fostering a Future with AI

AndDot remains committed to building a foundation that allows employees to concentrate on tasks requiring human intelligence. Their ambition is to develop thousands of DX-enhanced professionals annually while contributing to regional economic productivity improvements.

Company Profiles

AndDot Inc.
CEO: Yuta Ibaraki
Headquarters: 1-16-6 Dogenzaka, Shibuya, Tokyo 150-0043
Business: Solutions utilizing generative AI and related services
Website

Sailor Advertising Co., Ltd.
CEO: Hiroshi Kagawa
Location: 2-7-20 Ougincho, Takamatsu, Kagawa 760-0023
Business: Sales promotions and marketing support
Website