#Japan #Tokyo #Korean Beauty #Seoul Life #Skin1004

SEOUL LIFE Popup in Shibuya: The Ultimate Korean Beauty Experience

Korean beauty products have taken the world by storm, and for good reason. With innovative formulas and trendy designs, these products have secured a special place in the hearts of beauty enthusiasts globally. This May, from the 23rd to 25th, Tokyo’s Shibuya will host the second edition of the SEOUL LIFE event, where visitors can immerse themselves in the latest Korean beauty trends and products.

Event Highlights

This year’s SEOUL LIFE promises an impressive lineup of brands, including popular ones already loved in Japan, emerging labels debuting for the first time simultaneously in both Japan and Korea, and several highly anticipated brands scheduled for release in the latter half of 2025. The event is not just about shopping—it’s a unique opportunity to experience firsthand the buzzworthy beauty items straight from Korea.

In addition to browsing through an array of products, visitors can engage in interactive activities designed to enhance their experience. Korean cosmetic crane games, which were a hit at the last event, will be back. All participants can take part and win exciting beauty products. Moreover, professional makeup demonstrations by industry experts will be held to showcase innovative techniques and products to achieve that flawless Korean look.

As attendees explore the event, they’ll get the chance to see, touch, and try some of the most talked-about brands bringing the best innovations in K-beauty. A wide range of exclusive products and event-specific goods will also be available for those wishing to take a little piece of the experience home with them.

Featured Brands

The event features a well-rounded selection of brands, each bringing their unique philosophy to beauty care:

• - Skin1004: Renowned for its philosophy of purity and nature, this brand emphasizes using natural ingredients ideal for sensitive skin. Its name, meaning “angel” in Korean, reflects its commitment to gentle skincare.
• - CNP: A must-know name in K-beauty known for the viral CNP Derma Answer Pink Toning Deep Shot Ampule. Expect to find exclusive merchandise at the event!
• - 3OC by moumou: A cosmetic brand developed by a popular Seoul salon offering innovative lip products focusing on natural plumping effects.
• - Centellian24: A doctor’s cosmetic brand featuring skin-soothing ingredients that tackle a range of skin issues, such as aging and irritation.
• - And many more exciting brands like Earfit with its trending skincare innovations and deneir offering nutritional wellness in a delicious shake form.

Special Features & Tickets

SEOUL LIFE will take place at SHIBUYA SACS. Visitors can purchase tickets online, with varying tiers to suit different preferences:

• - Platinum Tickets: Priced at 5,000 yen, these tickets offer early access to all event days, exclusive merchandise, and an entry to the crane game with more chances to win.
• - Gold Tickets: Available for 3,000 yen, granting priority entry for general days (May 24th and 25th).
• - General Admission: Free admission available on the 24th and 25th without prior tickets.

Makeup Demonstration

Adding glamour to the event, renowned makeup artists from THE CLASS MONARCH salon in Seoul will host special makeup demonstration sessions. Participants can receive personalized advice and techniques suited to their unique beauty goals directly from professionals.

Join us from May 23rd to 25th in SHIBUYA for an unforgettable experience filled with beauty, excitement, and unparalleled access to the best Korean cosmetic trends. Secure your tickets now at SEOUL LIFE Official Website to ensure you don’t miss out on this unique opportunity to enhance your beauty lifestyle.