#United States #New York #Muff Liquor #Irish Spirits #Lucas Bols

The Launch of Muff Liquor Company in the U.S.

The world of premium spirits has welcomed a fresh face with the entry of the Muff Liquor Company into the United States market. Founded in 2018 by Laura Bonner in the scenic village of Muff, County Donegal, Ireland, this award-winning distillery has emphasized heritage and craftsmanship in its offerings. The company is unveiling three super-premium liquors: a potato-based Irish vodka, an Irish gin, and a unique peated Irish whiskey, all designed to capture the essence of Irish tradition while promoting innovation in distillation.

Rich Heritage:

Laura Bonner's passion for spirits stems from her deep-rooted connection to her family and the land. Inspired by her grandfather, Philip McClenaghen, who was known for his innovative approach as a potato farmer, Laura has built the brand upon the legacy of quality ingredients and traditional recipes. Her grandfather's handcrafted 'Poitín,' a traditional Irish spirit, serves as a foundational inspiration for her product line, blending old-world techniques with modern innovation.

Quality Craftsmanship:

At the core of Muff Liquor's product line are the premium ingredients sourced directly from Donegal. Each spirit is crafted with utmost precision to deliver flavors that reflect the rich soil and environment from which they originate.

The Muff Irish Vodka

• - Description: Priced at $34.99, this vodka boasts a clean flavor profile, refined through a six-time distillation process which ensures purity and smoothness. It is perfect for either sipping or as a versatile cocktail base, with an ABV of 40%.

The Muff Irish Gin

• - Description: This vibrant spirit features a diverse blend of botanicals, including mandarin, juniper berries, and a hint of Champagne extract, making it a delightful choice for gin enthusiasts. It also retails at $34.99 with an ABV of 40%.

The Muff Irish Whiskey

• - Description: With its unique peated flavor, this whiskey offers depth and complexity, crafted from a five-part blend of Irish malt and grain varieties, priced at $34.99 and boasting a higher ABV of 43%.

Strategic Partnerships:

Recognizing the significant potential of the U.S. market, Laura Bonner formed strategic alliances with celebrity investors, including Russell Crowe, Ed Sheeran, Ronan Keating, and Jimmy Carr. Their involvement not only elevates the brand's profile but also enhances its credibility in new markets by connecting to a diverse audience.

As Laura points out, she aims to share the distinct taste of Donegal with American consumers, emphasizing that these spirits are not just about enjoyment but also about celebrating Irish culture and craftsmanship.

Collaborating for Expansion:

Muff Liquor has teamed up with Lucas Bols USA, a company celebrated for its expertise in cocktail experiences since 1575. Together, they are launching these innovative spirits nationally, promising to introduce a range of unique cocktailing possibilities that are sure to resonate with consumers across the U.S.

Brett Dunne, Managing Director for Lucas Bols USA, expresses excitement about the partnership, highlighting that the combination of Muff’s high-quality spirits and Bols’ long-standing tradition in the cocktail scene will provide consumers with delightful new drinking experiences.

Conclusion:

Muff Liquor Company is set on an exciting path as it brings the traditional craftsmanship of Irish spirits to a larger audience. Each bottle not only highlights premium quality but also represents a rich heritage that they hope will foster connections and create memorable experiences among consumers. With the backed muscle of Lucas Bols USA and high-profile advocates, Muff Liquor is ready to make a splash in the world of spirits.

For further details, enthusiasts are encouraged to visit the Muff Liquor Company's official website or join the conversation on social media @muffliquorco.