Fresha Achieves 99% Reduction in Fraud Through Advanced AI Technology

Fresha's Revolutionary AI-Powered Fraud Prevention

Fresha, known as the leading marketplace and management platform tailored to the beauty, wellness, and self-care industries, has recently made waves by announcing a staggering 99% reduction in fraud. This significant achievement comes just six months after the implementation of their proprietary AI and machine learning technology, which effectively curtails fraudulent transactions that could disrupt business and customer interactions.

The surge in cyber threats demands that companies take robust measures to secure their operations, and Fresha is setting a new standard for the industry. By integrating advanced AI-driven fraud detection with a meticulously layered security framework, Fresha ensures that it effectively identifies and neutralizes threats before they escalate. Leveraging recognized frameworks like ISO 27001, HIPAA, and GDPR, the platform safeguards sensitive data, quickly identifies vulnerabilities, and strictly manages access to its systems.

Fresha’s AI system doesn’t merely react to fraud but proactively prevents it. By employing sophisticated predictive analytics, the platform can detect suspicious patterns before they pose a risk. With advanced transaction scoring, Fresha closely monitors various parameters to bounce any fraudulent activities, such as the use of stolen credit cards, thereby blocking them from affecting users.

Moreover, Fresha's secure messaging system works tirelessly against phishing scams—whether via SMS or email—keeping businesses and clients safe throughout their communications. The emphasis on security doesn’t stop there; Fresha actively engages with the cybersecurity community, inviting skilled ethical hackers to join its bug bounty program. This collaborative effort aims to fortify the platform’s security infrastructure by identifying and mitigating vulnerabilities efficiently.

As William Zeqiri, Fresha's Founder and CEO, aptly put it,