#Italy #Italian liqueur #Saronno #DISARONNO GROUP #Global Spirits

A New Era for DISARONNO: Embracing a Global Identity

On May 14, 2026, the renowned ILLVA SARONNO HOLDING announced a significant rebranding initiative, transforming into the DISARONNO GROUP. This change marks a pivotal evolution aimed at enhancing the company's global identity and streamlining its operations across three core divisions: Spirits, Wines, and Ingredients. The strategic move reflects a commitment to a unified vision, celebrating the ethos of "Il Buon Vivere" or "The Good Life" in shared experiences.

Strengthening Global Presence

The rebranding comes at a time when DISARONNO is experiencing a positive trajectory in its financial growth, reporting a turnover of €370 million ($433 million) for the year 2025, indicating a growth rate of 3% compared to the previous year. This impressive figure demonstrates the strength of DISARONNO's business model, particularly in international markets where a staggering 70% of the group's turnover is generated outside Italy.

CEO Marco Ferrari highlighted that the transition to DISARONNO GROUP builds on a solid foundation of growth achieved through strategic acquisitions and global market interactions. Notably, the acquisitions of Amaro Averna and Zedda Piras reinforce the group’s strength, with operations expected to finalize before summer 2026. The new brand architecture not only creates a more organized structure within DISARONNO’s activities but also retains a coherent identity essential for its diverse business segments.

A Closer Look at the Divisions

Spirits Division

The DISARONNO INTERNATIONAL brand takes center stage, representing almost two-thirds of the group's revenue. This division encompasses iconic names like Disaronno, Tia Maria, and The Busker Irish Whiskey. By consolidating these brands under a corporate umbrella, DISARONNO GROUP aims to enhance its global footprint while preserving the unique characteristics of each brand.

Ingredients Division

Representing 27% of the group's turnover, DISARONNO INGREDIENTS focuses on the ice cream and bakery sectors. It positions itself as a comprehensive hub for semi-finished products, enhancing its reach among professionals in the food industry. By offering a wide range of products, this division strengthens DISARONNO GROUP's market presence.

Wines Division

DUCA WINES, responsible for about 11% of turnover, combines renowned Italian brands such as Duca di Salaparuta and Florio. This aligns with DISARONNO GROUP's mission of showcasing Italian winemaking excellence on a global stage, providing consumers with authentic experiences.

Embracing Traditions and Innovation

The rebranding is not just a shift in name but a reaffirmation of DISARONNO GROUP's commitment to its heritage combined with a forward-looking approach. With a workforce of over 800 employees, the company maintains its family-owned roots, deeply influencing its corporate culture. Marco Ferrari expressed that adopting the DISARONNO brand is both an acknowledgment of history and a vision for the future, blending tradition and innovation.

Moreover, the strategic direction aligns with the group's ambitions to further expand its reach in global markets. The focus remains on reinforcing the values that have guided DISARONNO through its evolution—quality, conviviality, and shared moments, core to the concept of "Il Buon Vivere". This gives them a distinct edge in an increasingly competitive spirits landscape.

Conclusion

As the DISARONNO GROUP moves forward, this rebranding represents a coherent strategy designed to enhance its international visibility and operational efficiency. This evolution not only positions the group as a leader in the spirits, wines, and ingredients sectors but also aligns their corporate identity with a shared vision of celebrating life through quality products. For more information, visit www.disaronnogroup.com.