#Japan #Kyoto #Lingerie #Yue #FETICO

Yue and FETICO Collaboration: A New Era in Lingerie

Yue, a well-known lingerie brand under Wacoal, is set to unveil an exciting collaboration with the fashion label FETICO starting from August 28, 2025. Focused on the theme "The Figure: Feminine," this partnership aims to merge the elegance and strength of feminine styles. The collection will include five thoughtfully designed items that embody both brands' philosophies—a fusion of comfort, beauty, and high-level craftsmanship.

In this collaboration, customers can expect a range of products including bras, T-back shorts, and a chic bra camisole, accompanied by an elegant dress and cardigan. Each piece reflects the signature aesthetic of both Yue and FETICO, channeling a soft yet powerful elegance, which is a hallmark of this groundbreaking partnership.

The Vision Behind the Collaboration

FETICO, founded by the talented designer Emi Fuyuzawa, is known for its body-conscious designs that accentuate the beauty of women's forms. Fuyuzawa, who values the importance of lingerie in embodying feminine beauty, saw the potential in working with Yue. She believes both brands share a common vision of enhancing women's beauty while maintaining a sense of comfort and confidence. In fact, this marks Yue's first collaboration with an established fashion creator, showcasing an innovative blend of basic and fashion-forward items.

Featured Items from the Collaboration

The collection comprises an impressive lineup:
1. Bra (Product No. BJP475) - Priced at ¥20,900, this bra features an L-shaped wire for enhanced comfort and a satin piping design that beautifully accentuates its contours.
2. T-back Shorts (Product No. PJP475) - Retailing at ¥10,450, these shorts use lightweight materials to ensure they remain discreet under clothing, complemented by a striking X-shaped design.
3. Bra Camisole (Product No. JJP575) - This stylish piece, priced at ¥33,000, incorporates wire cups and features bold design lines that blend comfort and a tailored silhouette.
4. Dress (Product No. NJD575) - A stunning maxi dress at ¥90,200, updated with layers of tulle for a breathtaking gradient effect.
5. Cardigan (Product No. NJP675) - At ¥90,200, this soft knit cardigan combines cashmere and silk for luxurious comfort, featuring beautiful sheer gradients as a nod to the delicate details of lingerie.

Celebrating Femininity with a New Image

To promote this unique collaboration, globally recognized Japanese actress Rira Fukushima has been recruited to embody the spirit of the collection. Through her visuals, the collaboration strives to redefine contemporary femininity, celebrating a new, liberated image of women.

Launch and Special Offers

Customers can pre-order the collection from August 1 to August 11, 2025, on the Wacoal online store and FETICO's e-commerce site. Those who secure their orders during this phase will receive an exclusive original sticker, making the launch even more special.

From August 28, products will also be available in Wacoal's nationwide stores and select boutiques in Tokyo, Nagoya, and Osaka, ensuring easy access to these must-have items.

Conclusion

Combining Yue's commitment to comfort and FETICO's focus on fashion-forward design, this collaboration is poised to set a new benchmark in the lingerie market, resonating with women who appreciate the blend of elegance and functionality. As this partnership evolves, it is clear that both brands are not only redefining intimate wear but also encouraging women to embrace their beauty and individuality through fashion. Keep an eye on the official websites of Yue and FETICO for more details about this thrilling collaboration.