Michaels Unveils Advent Calendar for a Creative Holiday Season with Exciting Prizes
As the holiday season approaches, Michaels reigns supreme in promoting creativity with the launch of its new "Countdown to Craftsmas" Advent Calendar. This innovative product promises a delightful experience, offering 25 days of screen-free crafting activities tailored for families and friends. Customers can get this exclusive calendar starting Black Friday, November 27, at Michaels stores, where only 500 calendars will be available at each location—making it a holiday treasure not to be missed!
Each door of the Countdown to Craftsmas calendar is a gateway to a new holiday project or offer, designed to encourage families to put down their devices and create together every day of December. From crafting holiday ornaments to creating friendship bracelets and understanding the joy of DIY projects, each door is packed with exciting possibilities. In addition, there are in-store events where families can come together to enjoy activities like cookie decorating and ornament painting.
The advent calendar matches the prevailing demand for screen-less holiday experiences, as indicated by Michaels' 2026 State of the Holiday Season Report. A whopping 80% of parents and 73% of Gen Z respondents expressed interest in hands-on, crafting activities during festive times. Moreover, the report highlights that nearly 80% of participants indicated that a handmade gift from the heart felt just as meaningful as an extravagant store-bought item. This advent calendar encapsulates these sentiments and brings them to life, allowing families to craft meaningful and memorable gifts without breaking the bank.
Heather Bennett, President and Chief Customer Officer at Michaels, emphasized the importance of time spent together during the holidays. “The best part of the holidays is the time spent creating together, and we want to make that easy for everyone,” said Bennett. The Countdown to Craftsmas serves as a hassle-free guide to spark creativity and connection.
For those eager to win, the calendar also includes exciting prizes. Every store will feature one calendar containing a $100 gift card, and one lucky participant will win the grand prize of $10,000! With limited quantities available, adventurers eager to embark on this creative journey must arrive early on Black Friday to get their hands on this highly sought-after calendar.
In conjunction with the advent calendar, Michaels is rolling out its biggest Black Friday and Cyber Week deals of the year. The event kicks off on November 20 and runs until November 29, boasting discounts of up to 70% storewide. Following this, Cyber Week will offer the same fantastic deals from November 30 through December 5, making it the perfect opportunity for customers to stock up on crafting supplies. Key standout products, including yarn, art supplies, frames, and holiday decorations, will be on sale during this time, ensuring that everyone can find the perfect items to utilize for their projects.
Michaels' extensive discounts also cater to those who plan to begin their holiday crafting early, as indicated by their holiday report which shows that a significant number of customers start purchasing and crafting gifts before December to alleviate last-minute stress. To bolster these savings, Michaels offers rewards for loyal customers, allowing them to earn back a percentage of their purchases and access exclusive deals.
This year’s campaign is more than just about sales; it’s about emphasizing the essence of creating and celebrating the holidays together. By pairing significant savings with a creative initiative like the Countdown to Craftsmas, Michaels continues to inspire joy and togetherness during the most wonderful time of the year. So grab your family, and make sure to partake in this heartwarming holiday project.
Each door of the Countdown to Craftsmas calendar is a gateway to a new holiday project or offer, designed to encourage families to put down their devices and create together every day of December. From crafting holiday ornaments to creating friendship bracelets and understanding the joy of DIY projects, each door is packed with exciting possibilities. In addition, there are in-store events where families can come together to enjoy activities like cookie decorating and ornament painting.
The advent calendar matches the prevailing demand for screen-less holiday experiences, as indicated by Michaels' 2026 State of the Holiday Season Report. A whopping 80% of parents and 73% of Gen Z respondents expressed interest in hands-on, crafting activities during festive times. Moreover, the report highlights that nearly 80% of participants indicated that a handmade gift from the heart felt just as meaningful as an extravagant store-bought item. This advent calendar encapsulates these sentiments and brings them to life, allowing families to craft meaningful and memorable gifts without breaking the bank.
Heather Bennett, President and Chief Customer Officer at Michaels, emphasized the importance of time spent together during the holidays. “The best part of the holidays is the time spent creating together, and we want to make that easy for everyone,” said Bennett. The Countdown to Craftsmas serves as a hassle-free guide to spark creativity and connection.
For those eager to win, the calendar also includes exciting prizes. Every store will feature one calendar containing a $100 gift card, and one lucky participant will win the grand prize of $10,000! With limited quantities available, adventurers eager to embark on this creative journey must arrive early on Black Friday to get their hands on this highly sought-after calendar.
In conjunction with the advent calendar, Michaels is rolling out its biggest Black Friday and Cyber Week deals of the year. The event kicks off on November 20 and runs until November 29, boasting discounts of up to 70% storewide. Following this, Cyber Week will offer the same fantastic deals from November 30 through December 5, making it the perfect opportunity for customers to stock up on crafting supplies. Key standout products, including yarn, art supplies, frames, and holiday decorations, will be on sale during this time, ensuring that everyone can find the perfect items to utilize for their projects.
Michaels' extensive discounts also cater to those who plan to begin their holiday crafting early, as indicated by their holiday report which shows that a significant number of customers start purchasing and crafting gifts before December to alleviate last-minute stress. To bolster these savings, Michaels offers rewards for loyal customers, allowing them to earn back a percentage of their purchases and access exclusive deals.
This year’s campaign is more than just about sales; it’s about emphasizing the essence of creating and celebrating the holidays together. By pairing significant savings with a creative initiative like the Countdown to Craftsmas, Michaels continues to inspire joy and togetherness during the most wonderful time of the year. So grab your family, and make sure to partake in this heartwarming holiday project.
Topics Consumer Products & Retail）
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