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dbt Labs Unveils an Enhanced Global Partner Ecosystem Program

Introduction

On August 20, 2025, dbt Labs, a leader in AI-ready structured data standards, announced a significant advancement in its global partner ecosystem through the launch of a revamped program. This new initiative aims to accelerate strategic growth, streamline collaborations, and empower partners to deliver substantial value to customers in the evolving data landscape.

The New Program Structure

The reimagined partner program introduces structured tiers categorized as Visionary, Advanced, and Registered. These tiers are designed for Consulting Services and Technology partners, providing a standardized structure that not only clarifies partner engagement but also cultivates predictability and trust across the network. This architecture is pivotal as dbt Labs seeks to enhance its visibility and efficacy in the market.

Shawn Toldo, VP of Worldwide Partner Ecosystem, stated, "This program is architected for long-term scale and global consistency. It is crucial for delivering the best possible outcomes for our joint customers." This emphasis on a uniform framework allows partners to navigate their collaboration with dbt Labs more confidently and effectively.

Growth and Demand

The launch of this partner program correlates with the momentum dbt Labs has been experiencing. The company recently crossed the $100 million ARR mark, a significant milestone that showcases the growing demand for streamlined access to its services across various cloud platforms. Marketplace transactions have surged by over 190% year-over-year, with partner portal applications experiencing a staggering increase of more than 300% compared to historical averages.

Such growth is indicative of the rising interest and engagement within the ecosystem, particularly following the debut of the dbt Fusion engine—an innovative tool designed to enhance operational efficiency and analytics capabilities.

Key Pillars of the New Partner Program

The revamped program is built upon three critical pillars that reflect dbt Labs' commitment to its partners:

1. Global Consistency and Clarity: By providing a standardized framework for partner engagement, the program ensures all partners have a clear understanding of their roles and the benefits available to them,
2. Increased Investment: Partners designated as Visionary and Advanced can access enhanced co-marketing and co-sell funding, coupled with established collaboration avenues for go-to-market efforts,
3. Customer-Centricity: By streamlining onboarding processes and enhancing technical support, dbt Labs aims to reduce the time-to-value, enabling partners to deliver tangible results to their customers more rapidly.

Strategic Collaborations

The significance of the newly launched program is further underscored by ongoing collaborations with industry giants like Amazon Web Services (AWS) and Snowflake.

• - AWS Partnership: dbt Labs is continuing its collaboration with AWS, formalized through a strategic partnership agreement. This collaboration aims to deepen product integrations and enhance joint market efforts, notably expanding access to services such as Amazon Redshift and Amazon SageMaker.
• - Snowflake Integration: At the recent Snowflake Summit 2025, it was announced that the dbt Fusion engine would be embedded into the Snowflake platform. This marks a critical development, allowing seamless integration of dbt-native workflows, thereby enhancing data transformation processes for users. Snowflake has also recognized dbt Labs as its 2025 Monetization Data Cloud Product Partner of the Year, a testament to the successful collaboration between the two companies.

Conclusion

The introduction of dbt Labs' newly architected global partner ecosystem program signals a pivotal shift in how the company plans to engage with its partners. By establishing a transparent structure and deepening strategic collaborations, dbt Labs is poised to not only enhance its service delivery but also to empower its partners in driving impactful outcomes in their joint customer engagements. For more information on this program and to engage with dbt Labs, visit dbt Labs Partners.

As dbt Labs continues to innovate and expand, the potential for its partner ecosystem to thrive has never been greater, paving the way for a more collaborative future in data analytics.