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A New Horizon in Skincare: matsukiyo MEDIVEIL+

In a world where skincare needs are constantly evolving, Matsukiyo has launched its new product line, matsukiyo MEDIVEIL+, dedicated to providing skin-friendly solutions that are both effective and appealing. The Matsukiyo Kokokara Company, headquartered in Bunkyo, Tokyo, is known for its commitment to improving daily living through innovation. With over 3,600 stores across Japan and 98 locations in Asia, they are poised to introduce this exciting new range on April 9.

Aiming for Everyday Usability

The MEDIVEIL+ line is crafted to meet the growing demand for skin-conscious products. With experience in developing beauty items, Matsukiyo recognizes the need for gentle yet effective solutions in the realm of skincare. This new series focuses on everyday essentials, including insect repellent sprays and other skin care medications, ensuring that consumers have access to products that are safe and nurturing for the skin.

The Hero Product: Insect Repellent Spray

The standout product in the MEDIVEIL+ collection is a unique insect repellent spray that combines moisturizing ingredients to enhance skin comfort. This forward-thinking formulation is designed for those who have previously avoided insect repellent products due to discomfort. Available in fragrances like Fruity Peony and Fresh Freesia, the spray aims to protect against insect bites while offering an aromatic experience reminiscent of a fine fragrance. It helps prevent skin irritation and is a reassuring first step in outdoor settings.

Comprehensive Protection

The MEDIVEIL+ series promotes what they refer to as Total Protection(1) for the skin. By offering a selection of pharmaceuticals and quasi-drugs designed for various skin concerns, the line ensures that customers have new choices in their skincare regimen.

(1) This includes products that cater to specific needs such as insect bites, itching, and acne treatment.

Key Features of the Product Line

• - Wide Variety: Includes insect repellents, anti-itch creams, and acne medications catering to a diverse spectrum of skin care needs.
• - Thoughtful Formulations: The insect repellent products are formulated with not only effective ingredients but also moisturizing properties to enhance usability in daily life.
• - Attractive Design: The products are designed with aesthetics in mind, making them a stylish addition to any skincare routine.

Launch Details

Starting from April 9, items from the MEDIVEIL+ series will be available at Matsumoto Kiyoshi Group and Kokokara Fine Group stores, along with their online store. Some locations may vary in availability.

Spotlight on MEDIVEIL+ Insect Repellent Products

matsukiyo MEDIVEIL Insect Repellent Mist

• - Product Name: Earth Insect Repellent HJ2 (P)/(F)
• - Classification: Quasi-drug
• - Key Ingredients: Contains four moisturizing components (Hyaluronic acid, collagen, ceramides, and Vitamin C)
• - Design: The fine mist is engineered for even coverage and boasts an insect repellent effect that lasts for up to 12 hours.
• - Capacity & Price: 100mL for 1,518 JPY (including tax)

matsukiyo MEDIVEIL Insect Repellent Water Spray

• - Product Name: Saratect Mild Km
• - Classification: Quasi-drug
• - Special Note: Suitable for children from six months of age.
• - Capacity & Price: 200mL for 1,518 JPY (including tax)

Pharmaceutical Products in MEDIVEIL+ Series

MV Deo EX Cream

• - Product Name: MV Deo EX Cream
• - Classification: Designated Second-Class Pharmaceutical
• - Key Actions: Effective for itching and irritation due to sweat.
• - Capacity & Price: 20g for 1,298 JPY (including tax)

Senapriima

• - Product Name: Senapriima
• - Classification: Second-Class Pharmaceutical
• - Key Actions: Formulated for acne with wound-healing and antibacterial components; the spray design allows for easy application to hard-to-reach areas.
• - Capacity & Price: 100mL for 1,408 JPY (including tax)

MV Anti-Itch Gel Lotion

• - Product Name: MV Anti-Itch Gel Lotion
• - Classification: Designated Second-Class Pharmaceutical
• - Key Actions: Targets skin irritations and insect bites, easy to apply for both pinpoint and broader areas.
• - Capacity & Price: 25g for 1,408 JPY (including tax)

For any inquiries, customers can reach out to the Matsukiyo Kokokara Company Customer Service at their toll-free number, available 24/7. With the launch of the MEDIVEIL+ series, Matsukiyo aims to become a trusted name in daily skincare, ensuring that each product embodies their philosophy of enhancing lives through thoughtful innovation.