Joost de Vries Appointed CEO of Freedom Motors to Enhance Accessibility in Automotive Industry

Freedom Motors USA Appoints Joost de Vries as CEO

Freedom Motors USA has announced the appointment of Joost de Vries as its new CEO, effective immediately. This appointment marks a significant step in the company’s mission to enhance accessibility in the automotive industry, particularly for wheelchair users. Known for being the leading manufacturer of rear-entry wheelchair-accessible SUVs, vans, and trucks, Freedom Motors has maintained a strong presence in the market for nearly 40 years.

Joost de Vries brings a wealth of experience to his new role, having previously served as CEO of ZO Motors, where he led the company from inception to production. His extensive background includes senior positions at respected automotive firms such as DeLorean, Karma Automotive, Tesla, and various divisions of AB Volvo. His proven track record in scaling operations and driving growth in global markets positions him well to lead Freedom Motors into its next era.

The transition to de Vries as CEO comes at a crucial time for Freedom Motors, which has built a reputation for quality and reliability with customers across all 50 states. With a focus on catering to the diverse needs of wheelchair users, the company aims to go beyond conventional full-size side-entry wheelchair vans. Their product lineup already includes rear-entry wheelchair-accessible SUVs, pickup trucks, minivans, and hybrid models, with plans for further innovations in the pipeline.

Sieto Van Dillen, owner and president of Freedom Motors USA, expressed his enthusiasm for de Vries's leadership, stating: "For nearly 40 years, Freedom Motors has grown by giving wheelchair users more choices and building vehicles families can depend on. Joost's experience launching vehicles and scaling automotive operations will help us bring those choices to more customers.”

As Freedom Motors looks forward, de Vries emphasizes that the company has strong foundations with their current product portfolio and upcoming vehicle launches. He aims to expand the company’s manufacturing capabilities in Michigan, explore export opportunities, and develop consumer-facing showrooms across the U.S. "For nearly 40 years, the Michigan team has established Freedom Motors as a leader in innovation and quality, serving customers with unique mobility needs. I'm excited to join the company at this pivotal moment in its history and help build on that legacy,” said de Vries.

Established in 1985, Freedom Motors was the first to import rear-entry wheelchair-accessible vehicles from the Netherlands and soon began creating their own models. The company’s headquarters in Battle Creek, Michigan has been the hub for their innovative vehicle designs aimed at making mobility accessible and reliable for all users.

With de Vries at the helm, Freedom Motors is poised to strengthen its leadership in the accessible vehicle market. As the company seeks to expand its offerings and customer reach, the future looks promising for both the organization and the individuals who rely on their products for mobility. For more information about Freedom Motors, visit their official website at www.freedommotors.com.