Boats Group Takes Center Stage at Miami International Boat Show with NMMA B2B Lounge Sponsorship

Boats Group's Commitment to Marine Industry Growth

The Miami International Boat Show, one of the premier events for the marine industry, is set to see a significant boost this year thanks to the exclusive sponsorship by Boats Group of the NMMA (National Marine Manufacturers Association) B2B Member Lounge. This initiative reflects Boats Group's commitment to fostering growth in the demand for new boats and supporting Original Equipment Manufacturers (OEMs).

As the marine world converges on Miami Beach, OEMs, dealers, and influential industry figures will gather to discuss the future of boating. The NMMA B2B Member Lounge will provide a dedicated space for these stakeholders to engage, network, and explore innovative solutions to drive boat sales.

The lounge will be strategically located in the Miami Beach Convention Center’s pre-function area outside the Sunset Ballroom, making it easily accessible during the first two days of the show. The presence of a lounge emphasizes the importance of community and collaboration within the marine industry. This year, more than 700 industry professionals are expected to attend the Industry Breakfast, reinforcing the significance of this gathering.

Courtney Chalmers, the Chief Brand Communications Officer at Boats Group, emphasized the necessity of data in discussions surrounding boat discovery and purchasing trends. "Grounding conversations in data is crucial," Chalmers stated. "Our marketplaces are essential for driving qualified demand for new boat inventory, connecting buyers with builders in the earlier stages of their purchasing journey."

Boats Group's unique position allows them to provide essential marketing solutions tailored for OEMs, focusing on enhancing visibility for new models and boosting dealer performance. Their insights reveal that consumers who engage through Boats Group's platforms are more likely to purchase a new boat compared to the industry average, reinforcing the effectiveness of their approach.

The sponsorship signifies Boats Group's proactive role in assisting boat manufacturers and dealers, particularly as buyer behaviors evolve in today's market. By maintaining a strong focus on aligning their platforms with the needs of manufacturers, Boats Group continues to help bring new products to market effectively.

With the lounge positioned at the heart of the event, Boats Group is inviting NMMA members to engage in ongoing discussions about growing the marine sector together. Their sponsorship is a testament to their dedication as a partner in the industry, highlighting their commitment to advancing solutions that benefit both OEMs and dealers alike.

In summary, the NMMA B2B Member Lounge is not just a networking hub but a center for strategic conversation about the future of the boating industry. Boats Group's involvement exemplifies their commitment to support NMMA and the entire marine community. As the show approaches, the anticipation around new developments in the industry and the potential for growth is palpable.

About Boats Group

Boats Group operates some of the world’s leading online marketplaces for boat sales, including Boat Trader, YachtWorld, and boats.com. With a vast audience reaching millions of potential buyers, they offer data-driven marketing solutions, assist OEMs and dealers in maximizing their sales potential, and provide insights that enrich the buying experience.

For further inquiries, contact:
Courtney Chalmers
Chief Brand Communications Officer, Boats Group
Email: [email protected]
Phone: 1-877-354-4069