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StarKist and the Busch Family Accelerate Towards Wellness in 2026

As the vibrant NASCAR season revs into gear this February, StarKist Co. is thrilled to announce the continuation of its successful partnership with NASCAR champion Kyle Busch, his wellness advocate wife Samantha Busch, and their young racing prodigy, Brexton Busch. With a mission to emphasize wholesome nutrition, primarily through their popular line of ready-to-eat protein products, StarKist aims to motivate both racing fans and families to adopt healthier eating habits.

The partnership builds on a solid foundation from 2025, enhancing StarKist's commitment to providing high-quality, accessible protein options for those who live active lifestyles. From exciting race days to the hustle of daily life, the Busch family exemplifies how StarKist fits seamlessly into their routines. The tagline for the partnership, "Fuel Good, Feel Good," reflects the belief that proper nutrition fuels performance both on and off the track.

Michael Merritt Jr., Vice President and Head of Marketing Innovation at StarKist, expressed excitement about the renewed partnership, stating, "Kyle, Samantha, and Brexton lead extraordinarily fast-paced lives, both on and off the track. We are eager to see how they further incorporate StarKist's nutritious products into their busy schedules in 2026."

Kyle Busch: Racing to the Top

As a celebrated two-time NASCAR Cup Series Champion, Kyle Busch is no stranger to the demands of high-performance racing. Known for his need for speed, both on and off the track, he relies on nutritious food choices that keep him energized and focused. He commented, "It's going to be another great year with our friends at StarKist. Daytona sets the tone for the season, and racing requires considerable concentration and stamina. I count on the convenient StarKist pouches filled with delicious protein to stay fueled during races and support my family life."

Samantha Busch: Balancing Work and Family

Samantha Busch is a key figure in this partnership, sharing how StarKist aligns with her dynamic lifestyle. "Life moves quickly—between running my fashion business, hosting my podcast, and being a busy mom to Brexton with his racing endeavors, I need to maintain high energy levels. The protein that StarKist offers is an effortless choice for my family. It's easy to integrate into meals and snacks, keeping us feeling good through our bustling days."

The power trio of the Busch family brings a relatable perspective to healthy eating, making nutrition practical and attainable for racing fans everywhere. Their approach encapsulates the essence of StarKist’s mission: when you feel good, you perform better.

Nourishing Products for Every Lifestyle

StarKist is continuously innovating, offering over 40 varieties of ready-to-eat protein solutions designed for active individuals. Their offerings include:

• - StarKist® Tuna and Salmon Pouches: Filled with wild-caught fish, these pouches provide 12-17 grams of protein per serving and are perfect for quick meals or snacks.
• - StarKist® Lunch-To-Go® Kits: With complete meal kits, customers can enjoy 15-19 grams of protein, depending on the variety, making lunchtime nutritious and convenient.
• - StarKist® Snack-To-Go™ Kits: These quick snacks deliver 11 grams of protein without needing preparation, ideal for busy schedules.
• - StarKist® Smart Bowls®: Offering tasty grain bowls with tuna and vegetables, they provide 10-12 grams of protein and are perfect for a fulfilling lunch.
• - StarKist® Chicken Pouches: These ready-to-eat chicken options come in various flavors, each delivering 10-13 grams of protein and convenience.

Every product supports modern consumers' desire for protein-rich, satisfying meals that fit into a fast-paced lifestyle.

Engaging Fans Throughout the NASCAR Season

As they kickoff their partnership in 2026, StarKist invites fans to engage through social media channels such as Instagram, TikTok, Facebook, and X for exclusive behind-the-scenes content and various fun surprises throughout the NASCAR season. The brand will feature prominently across Busch-family platforms, showcasing their integration of StarKist products into their racing gear, podcasts, and even Brexton’s blossoming racing career.

About StarKist Co.

StarKist Co. stands out in the food industry as a pioneer in healthy, ready-to-eat protein products. With a legacy dating back to 1961, when their beloved mascot, Charlie The Tuna, captured the hearts of tuna enthusiasts, the company continues to innovate its offerings while adhering to principles of sustainability and social responsibility.

With StarKist's commitment to quality and the Busch family's dynamic representation of active lifestyles, fans can look forward to an exciting, health-focused NASCAR season ahead!