Accelerating Business Negotiations: Successful Media Exchange Event by Ureru Net Advertising Group
On September 26, 2025, Ureru Net Advertising Group, based in Fukuoka and led by CEO Koichi Reo Kato, organized the 3rd Media Exchange Event. This event saw the participation of 45 individuals, achieving a remarkable 100% satisfaction rate in post-event surveys.
The event's success can be attributed to a few key factors:
Ureru Net Advertising Group operates under the strategy of "AI x EC x SNS x LTV", linking various KPIs from lead generation through to long-term customer value. This Media Exchange Event serves as a crucial mechanism for delivering high-quality leads, which augments the likelihood of orders, increases the average order value, and enhances retention rates.
The event not only boosts conversion rates by fostering connections and building trust through shared experiences, but it also shortens the proposal cycle. Discussions during the event helped in pre-defining requirements efficiently.
In addition, the diversification into multi-product offerings, such as "Ureru D2C Creation", TikTok management, live commerce, and AI marketing, strengthens their portfolio.
Ureru Net Advertising Group aims to build the "ultimate media platform" for advertisers. The Media Exchange Event represents an initiative to extend this philosophy into real-world interactions, where the quality of connections is measured and continuously improved. The third event saw an increase in new participants while deepening relationships with existing members, resulting in several promising collaboration prospects.
Looking ahead, the company intends to transition the Media Exchange Event into a quarterly fixture, diversifying participant categories to include social media, influencers, and commerce collaborations. Special sessions focused on popular investor interests such as live commerce, cross-border EC, and AI marketing will be established to enhance lead generation effectiveness.
Operationally, metrics like lead-to-negotiation conversion rates, proposal rates, order rates, ARPA, and retention will be rigorously tracked to ensure clear visibility of ROI. Additionally, cross-selling initiatives with other units, such as Ureru Cross-Border EC and JCNT, will be intensified to simultaneously boost GMV and ARR.
Ureru Net Advertising Group is strengthening its growth engine through the integration of community engagement and product offerings. The Media Exchange Event is a highly reproducible strategy aimed at generating short-term orders while simultaneously expanding long-term customer value. Continuous enhancement of KPIs and transparent reporting on revenue progression will remain a priority.
In conclusion, this event signifies more than just networking; it is a stepping stone towards sustainable company growth and increased enterprise value. The ongoing commitment to fostering high-quality interactions and business development through innovative strategies positions the Ureru Group favorably for future successes.
Highlights of the Event
The event's success can be attributed to a few key factors:
- - Participation Growth: With 45 attendees, the continued hosting of this event has solidified a community foundation.
- - Expanded Connections: Advertisers, media agencies, and clients effectively matched, fostering productive networking opportunities.
- - Pipeline Development: Several leads emerged which could potentially convert into business deals, indicating robust follow-up meetings and proposal requests.
Revenue Impact Perspective
Ureru Net Advertising Group operates under the strategy of "AI x EC x SNS x LTV", linking various KPIs from lead generation through to long-term customer value. This Media Exchange Event serves as a crucial mechanism for delivering high-quality leads, which augments the likelihood of orders, increases the average order value, and enhances retention rates.
The event not only boosts conversion rates by fostering connections and building trust through shared experiences, but it also shortens the proposal cycle. Discussions during the event helped in pre-defining requirements efficiently.
In addition, the diversification into multi-product offerings, such as "Ureru D2C Creation", TikTok management, live commerce, and AI marketing, strengthens their portfolio.
Significance and Background
Ureru Net Advertising Group aims to build the "ultimate media platform" for advertisers. The Media Exchange Event represents an initiative to extend this philosophy into real-world interactions, where the quality of connections is measured and continuously improved. The third event saw an increase in new participants while deepening relationships with existing members, resulting in several promising collaboration prospects.
Future Plans
Looking ahead, the company intends to transition the Media Exchange Event into a quarterly fixture, diversifying participant categories to include social media, influencers, and commerce collaborations. Special sessions focused on popular investor interests such as live commerce, cross-border EC, and AI marketing will be established to enhance lead generation effectiveness.
Operationally, metrics like lead-to-negotiation conversion rates, proposal rates, order rates, ARPA, and retention will be rigorously tracked to ensure clear visibility of ROI. Additionally, cross-selling initiatives with other units, such as Ureru Cross-Border EC and JCNT, will be intensified to simultaneously boost GMV and ARR.
Ureru Net Advertising Group is strengthening its growth engine through the integration of community engagement and product offerings. The Media Exchange Event is a highly reproducible strategy aimed at generating short-term orders while simultaneously expanding long-term customer value. Continuous enhancement of KPIs and transparent reporting on revenue progression will remain a priority.
In conclusion, this event signifies more than just networking; it is a stepping stone towards sustainable company growth and increased enterprise value. The ongoing commitment to fostering high-quality interactions and business development through innovative strategies positions the Ureru Group favorably for future successes.
Topics Business Technology）
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