ADK Marketing Solutions Unveils Global IP Power Survey 2024 Report

ADK Marketing Solutions Releases 2024 Global IP Power Survey Report

ADK Marketing Solutions, headquartered in Minato City, Tokyo, led by CEO Toshiya Ohyama, has unveiled its latest publication, the "Global IP Power Survey 2024 Report." This report aims to capture consumer awareness and behaviors regarding intellectual properties (IP) by conducting quantitative research across three major markets: Japan, North America, and India, in collaboration with ADK Emotions.

Changing IP Landscape

As the number of IPs continues to surge, consumers are presented with increasingly diverse options for enjoying their favorite characters and narratives. Today's IPs foster deeply rooted relationships with their audience, influencing not only viewing and purchasing habits but also how fans engage with their favorites. This 2024 report delves into the multifaceted connections between consumers and these beloved IPs across three global markets, analyzing varying levels of affinity and interaction influenced by cultural nuances.

ADK MS posits that understanding the sentiment of “liking” is crucial for comprehending the IP business and formulating future growth strategies. Through this comprehensive survey, the report highlights the emotional connections consumers feel towards IPs, examining this sentiment from four distinct perspectives.

Summary of Findings

1. Differences in IP Acceptance by Country
The popularity of IPs has skyrocketed worldwide. For instance, Japan is seeing significant growth, with the global anime market expected to reach $30 billion by 2024 and potentially soar to $98.3 billion by the end of 2037. Around 80% of respondents from Japan (83.5%), North America (79.0%), and India (89.3%) identified at least one IP that they liked. Notably, Japanese IPs have a substantial fan base across nations, highlighting their universal appeal.

2. Cultural Reflections in IP Engagement
The emotional connections to IPs vary significantly by region. In Japan, influenced by the culture of "oshi-katsu" (supporting a beloved character), the sentiment leans towards “support.” Conversely, consumers in North America often express “love” for their favorite IPs, while in India, these connections are more about “friendship.” Engagement styles also diverge, with Japanese fans tending to prefer offline interactions, while those in North America and India are more inclined towards online expression. Such disparities stem from underlying cultural values and societal norms present in each location.

3. IP Affinity Types and Enjoyment
By utilizing cluster analysis, the survey categorizes individuals—both children and adults—into six distinct types based on their attitudes towards characters and narratives. This analysis seeks to map how IPs proliferate in society, influenced by personal values and prevailing trends.

4. Analysis of Individual IP Affection
To devise effective marketing strategies for IPs, it becomes crucial to analyze their current standing through the lens of audience engagement and preferred spending habits. This allows a better understanding of how different demographic groups perceive and interact with their favorite IPs.

5. Fangrowth Strategy in IP Business
For sustainable growth within the IP sector, it’s essential to acknowledge the varying forms of attachment consumers have for different IPs. Such insights help to widen the audience base and promote engagement—both in terms of spending and recommendations. Visual representations of fangrowth strategies illustrate how identifying fan structures can guide the design of optimal growth approaches tailored to each IP's unique characteristics.

Survey Details

- Method: Online survey
- Target Group: Individuals aged 3-59 years, avoiding inconsistencies in answers from IP-related industry professionals
- Regions Covered: Japan, USA, India
- Sample Size: Approximately 18,000 in Japan, 2,000 in the USA, and 900 in India
- Number of IPs Surveyed: 49 in Japan, 60 in North America and India
- Survey Dates: Conducted between December 7 to 13, 2024

ADK Marketing Solutions is committed to continuously supporting its clients’ marketing initiatives through insights derived from IPs and fangrowth strategies. A summarized version of the report is available in the attached PDF, and for additional inquiries or requests for the full report, please reach out through the provided contact details.

Data sourced from Research Nester Analytics regarding global anime market projections.

For more about ADK Marketing Solutions, visit ADK MS Website.