Fresh Express® Wraps Up an Exciting Weekend at IFPA with Innovations and Celebrities

Fresh Express®, a renowned leader in providing value-added salads, made a powerful impact at the recent International Fresh Produce Association (IFPA) Global Produce and Floral Show held from October 16 to 18, 2025, in Orlando, Florida. The brand wowed attendees with its signature creativity while introducing exciting new products and interactive experiences at Booth #2139.

One of the highlights of the show was the introduction of the new Mediterranean Herb Chopped Kit, which offered a fresh and vibrant taste that quickly became a favorite among visitors. With crisp greens, Mediterranean-inspired herbs, and chef-special toppings like crispy chickpeas and creamy feta crumbles, this kit showcased just how versatile and delicious Fresh Express salads can be. Attendees enjoyed sampling this new flavor throughout the weekend, receiving rave reviews for its refreshing profile and innovative ingredients.

Adding star power to the booth, actress and cookbook author Tiffani Thiessen made a special appearance. As part of the Fresh Expressionists program, Tiffani connected with fans and shared her love for the Mediterranean Herb Chopped Kit. The celebrity’s presence attracted a considerable crowd eager for photographs, recipe ideas, and insights into healthy eating. Thiessen's enthusiasm encapsulated Fresh Express's goal: to make nutritious eating both accessible and enjoyable.

Furthermore, participants had the chance to attend a specialty session led by Registered Dietitian and New York Times best-selling author Kylie Sakaida, MS, RDN, who provided valuable nutrition insights during a Retail Dietitian Immersion session. Those in attendance were captivated by her personal journey and practical tips on how to incorporate more greens into their daily meals. Sakaida emphasized the shared mission between Fresh Express and health professionals to foster a culture of convenient, nutritious eating. Her session left attendees motivated and inspired, with a few fortunate guests even walking away with signed cookbooks and exclusive Fresh Express merchandise, including tote bags and recipe cards.

The IFPA event served as an essential platform for Fresh Express to demonstrate its dedication to innovation in the salad category. Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express, noted, “The IFPA show provided us an opportunity to showcase what makes Fresh Express truly special: our people, our partners, and our passion for innovation.”

The weekend was not just a success in terms of product launches but was also a reaffirmation of Fresh Express's commitment to inspiring culinary creativity everywhere. By blending convenience with culinary craftsmanship, the brand continues to shape the future of the salad category. Attendees could also look forward to an exclusive preview of upcoming globally-inspired flavors set to launch in March, emphasizing Fresh Express's ongoing efforts to innovate within the food landscape.

As the show wrapped up, it was clear that Fresh Express remains the leading choice for value-added salads, with over 14 million consumers each week enjoying their fresh salads, vegetables, and greens. For more information about Fresh Express products and recipes, visit FreshExpress.com and engage with the brand on social media platforms such as Instagram, Facebook, Pinterest, YouTube, and X.

Fresh Express® is committed to providing delicious and convenient ready-to-eat salads and remains dedicated to ensuring that consumers can easily meet their daily dietary requirements with exciting varieties and flavors from around the world.