#None #Duluth #Salesforce #PossibleNOW #MyPreferences

PossibleNOW Expands MyPreferences Decision Service

PossibleNOW, a prominent name in compliance solutions for direct marketing, has recently made strides by expanding its MyPreferences Decision Service into the Salesforce Marketing Cloud. This highly anticipated integration introduces a powerful real-time consent and preference management application designed to enhance marketing strategies.

In an age where consumer data privacy and permission-based marketing are paramount, PossibleNOW's MyPreferences app stands out with its unique zero-copy solution that empowers marketers to access customer data in real time. This development promises to streamline marketing processes significantly by eliminating the complexities of bi-directional integrations and manual data syncing. Instead, marketers can tap into customer data instantly, enabling them to create highly personalized journeys for their customers without duplicating efforts.

The Integration with Salesforce Marketing Cloud

By embedding the MyPreferences Decision Service directly within Salesforce's Journey Builder, PossibleNOW allows users to navigate their marketing workflows with newfound simplicity. Marketers can now build decision criteria using a drag-and-drop interface, making it easier than ever to guide their customers through tailored journey paths. This natively integrated solution is set to revolutionize how brands approach customer engagement.

Scott Frey, CEO of PossibleNOW, expressed the company's mission to facilitate the use of live, permission-based data within the marketing cloud while maintaining utmost speed, compliance, and trust. This expansion marks a significant milestone towards achieving that vision across modern marketing automation platforms.

Key Features of MyPreferences Decision Service

1. Zero-Copy Real-Time Decisioning: This feature enables marketers to access customer data in MyPreferences without any replication, ensuring a faster and more efficient process.
2. Native Integration with Journey Builder: The direct integration allows for seamless building of audience logic, combining MyPreferences customer data with Salesforce contact data within a unified interface.
3. Advanced Logic for Targeting: Marketers can craft complex rules and criteria tailored to specific audience segments, ensuring accuracy and relevance in targeting.
4. Built-In Compliance Checks: With integrated compliance checks, the app efficiently verifies contacts against federal and state regulations, safeguarding against potential legal breaches surrounding marketing campaigns.

These features collectively underscore PossibleNOW's commitment to providing a seamless and productive marketing experience for modern brands. By enabling brands to deliver compliant, relevant, and customized customer experiences at scale, PossibleNOW demonstrates its leadership in the marketing compliance space.

Availability and Next Steps

The MyPreferences Decision Service is available now on the Salesforce AppExchange. Businesses interested in integrating this application into their marketing strategy can easily request a demo via the PossibleNOW website.

With potential applications across various industries, this innovative solution could redefine engagement strategies for businesses aiming to leverage real-time data for optimized marketing efforts.

About PossibleNOW

Founded to align marketing practices with compliance regulations, PossibleNOW specializes in providing tools that ensure adherence to laws such as Do Not Call, TCPA, and CAN-SPAM. The company's DNCSolution platform forms the backbone of its offerings, helping enterprises efficiently manage customer consents and preferences while ensuring a consistent and personalized user journey.

As the digital landscape continues to evolve, solutions like the MyPreferences Decision Service will likely play an instrumental role in shaping the future of marketing, prioritizing customer trust and regulatory compliance amidst growing privacy concerns in digital advertising.