Colorful Casting and ADWAYS DEEE Forge Strategic Partnership to Enhance Influencer Opportunities

Strategic Partnership Between Colorful Casting and ADWAYS DEEE

In a significant move aimed at enhancing the influencer marketing landscape, Colorful Casting Inc., headquartered in Shibuya, Tokyo, has teamed up with ADWAYS DEEE, a subsidiary of ADWAYS Inc., based in Shinjuku, Tokyo. This partnership is set to open new revenue streams for influencers registered on Colorful Casting's entertainment platform app, 'ColorCast'. Leveraging ADWAYS DEEE's extensive expertise and network in affiliate and advertising marketing, the collaboration aims to optimize marketing strategies for businesses while fostering sustained growth across the influencer market.

Background and Purpose of the Partnership

The influencer market has witnessed unprecedented growth in recent years due to the rapid proliferation of social media. While individuals now wield significant information dissemination power, many face challenges such as uneven opportunities to secure corporate projects, unstable income, and a shortage of continuous engagement opportunities. Even influential personalities often find limited guarantees of stable and fair compensation, leaving a considerable number inadequately able to showcase their full potential.

Colorful Casting has been dedicated to addressing these issues, striving to create an environment where everyone can leverage their unique talents and personas continuously. The initiation of this partnership with ADWAYS DEEE—operating the leading affiliate services 'JANet' and 'Smart-C'—is a strategic effort to expand revenue-generating opportunities for influencers.

Expansion into Various Domains Including Live Commerce

The alliance will combine Colorful Casting's diverse influencer network with ADWAYS DEEE's established operational credibility and wealth of knowledge in advertising and marketing. By optimizing revenue models for influencers, they aim to generate new income opportunities through avenues such as live commerce and social commerce. This shift moves away from traditional, one-off engagements, allowing for enhanced project offerings that lead to tangible results for companies and a stable revenue environment for influencers.

Both organizations will capitalize on their respective strengths to provide an elaborate support system enabling more influencers to engage confidently in this evolving landscape. They are committed to injecting new values and innovations into the entire influencer market and entertainment industry.

About ADWAYS DEEE

Established in 2023 as a subsidiary of ADWAYS, ADWAYS DEEE harnesses technology to pursue new advertising expressions and maximize advertising effectiveness. They offer robust products supporting the sustainable development of stakeholders operating some of the largest affiliate services in Japan, such as 'JANet', 'Smart-C', and reward advertising solutions like 'AppDriver'.

Company Overview

- Name: ADWAYS DEEE Inc.
- Location: 5th Floor, Sumitomo Real Estate Shinjuku First Tower, 5-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Representative: Takamasa Tamura
- Founded: January 2023
- Website: ADWAYS DEEE

About ADWAYS Inc.

Established in 2001, ADWAYS was listed on the Tokyo Stock Exchange Mothers in 2006, transitioned to the First Section in 2020, and moved to the Prime Market in 2022. Their mission is to deliver unique experiences to a global audience while broadening opportunities for all. They provide comprehensive marketing support, employing innovative advertising techniques across various sectors including lifestyle and digital transformation.

Company Overview

- Name: ADWAYS Inc.
- Location: 5th Floor, Sumitomo Real Estate Shinjuku First Tower, 5-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Representative: Sho Yamada
- Founded: February 2001
- Website: ADWAYS

About Colorful Casting

Colorful Casting Inc. operates the 'ColorCast' app, connecting individuals seeking talent with those offering diverse capabilities, including influencers, models, actors, voice actors, artists, musicians, and dancers. The platform supports influencer marketing, casting services for various projects, and a range of event services intended to enhance personal influence while aiding corporate branding and marketing strategies.