#United States #Dallas #Latin Cuisine #Ojos Locos #Loco Rewards

Ojos Locos Sports Cantina Kicks Off 2026 with Exciting Enhancements

As the new year unfolds, Ojos Locos Sports Cantina introduces an invigorated experience for its guests aimed at making every visit even more rewarding. The culturally rich sports cantina is not just welcoming 2026 with open arms but is also unveiling a brand-new loyalty program known as Loco Rewards. This initiative is designed to recognize loyal visitors while enhancing the overall dining experience with refreshed menu offerings that celebrate authentic Latin flavors.

What’s New at Ojos Locos?

At the core of the enhancements lies the Loco Rewards program, which is set to create a deeper connection between Ojos Locos and its avid patrons. Members who sign up will instantly receive 250 bonus points—with the chance to earn five points for every dollar they spend. What's remarkable is that guests can redeem rewards without any minimum purchase conditions, allowing for a more flexible way to enjoy the brand.

Destinee Rollins, Chief Marketing Officer of Ojos Locos, emphasizes, "Our primary goal has always been to unify communities through shared interests in food and sports, and the Loco Rewards program allows us to further acknowledge those who make Ojos Locos their preferred destination for dining and watching games."

In an exciting twist to celebrate the launch, guests who enroll in the program during January stand a chance to win two free tickets to the anticipated 2026 World Cup. This initiative resonates all too well with Ojos Locos’ mission to foster shared experiences amongst its guests.

Culinary Innovations

Besides the loyalty program, Ojos Locos is also taking their culinary offerings to new heights with an updated menu that prioritizes higher-quality ingredients and traditional preparations. The refreshed offerings include popular dishes like the Elote Loco, which features a beautifully charred corn with crema and seasonings, enriching the palate with authentic Latin tastes.

Another standout is the Birria de Res, featuring slow-cooked brisket, paired with freshly made churros from a local Dallas bakery—bringing a new twist on Mexican comfort food. Furthermore, every tortilla served at Ojos Locos is now hand-pressed daily in-house, a testament to the commitment to authenticity.

Alex Sadowsky, the Director of Culinary and Beverage, notes, "This menu evolution is focused on elevating preparation, presentation, and ingredient pairings to showcase classic Latin techniques. Every detail, from seasoning to plate composition, has been meticulously considered to maintain an exciting yet relatable dining experience."

Guest-Friendly Changes

Ojos Locos is also making strides to accommodate larger groups, especially as the excitement of the 2026 World Cup approaches. The cantina introduced a larger taco platter meant for sharing, creating perfect opportunities for gatherings to celebrate sports events.

Additionally, the brand will continue its daily Especiales, with many items priced affordably at $10 or less, ensuring guests can enjoy delectable options without straining their wallets. Highlights include a Late-Night Taco Platter, featuring 10 tacos for just $10.

A Revamped Drink Menu

Behind the lively bar, Ojos Locos has reimagined its 2026 beverage menu to reflect trend-forward choices that align with the energetic atmosphere of game days. New signature cocktails include the Milagro Mexican Martini, Cadillac Margarita, and the Horchata Sin Dolor, ensuring guests have a wide array of options to complement their meals.

With 35 locations nestled within Texas, California, Arizona, New Mexico, and Nevada, Ojos Locos Sports Cantina is poised not just for growth, but for continued connections within the communities it serves. The introduction of the Loco Rewards program and the refined menu marks a thrilling phase for the brand, as it continues to fortify its commitment to quality, culture, and hospitality in the new year.

For further details or to sign up for Loco Rewards, guests are encouraged to download the Ojos Locos app available on the App Store or Google Play. To learn more about the benefits of the program, visit Ojos Locos' official website.