WHOTAG Launches Globally: The Future of AI Influencer Discovery

WHOTAG: Revolutionizing Influencer Discovery with AI

In today’s fast-paced marketing landscape, understanding consumer behavior is crucial for brands, especially in the realm of beauty and lifestyle. This is where WHOTAG comes into play. Officially launched by VAIV today, WHOTAG is an AI-powered influencer discovery service that offers an innovative solution for brands and agencies worldwide, providing instant access to relevant influencer insights without the traditional barriers of language and culture.

The Launch and Its Significance

On November 5, 2025, VAIV, a leading player in South Korea's AI and big data sector, announced the global launch of WHOTAG after a successful beta phase in over 109 countries. This service is designed to meet the evolving demands of marketers by simplifying the process of discovering influencers. Historically, brands have relied on hashtags or manual searches, which are often time-intensive and inefficient. With WHOTAG, marketers can simply describe what they're looking for, such as "skincare micro-influencers in Indonesia posting minimalist routines," and receive curated matches within moments.

How WHOTAG Works: The Power of GPT Profiling

At the core of WHOTAG's capabilities is its advanced GPT Profiling technology. This revolutionary tool analyzes numerous factors, including content style, cultural context, past collaborations, and individual interests, to ensure that brands find influencers whose values align with their own. This not only speeds up the discovery process but also enhances the quality of matches, allowing for more effective marketing strategies.

In practice, marketers can search in various languages like English or Japanese, breaking down the barriers that often hinder cross-cultural communication. This is especially important in a globalized market where significant nuances exist between different cultures and regions.

Beyond Discovery: Analytical Insights and Campaign Strategy

WHOTAG is not just a discovery tool; it also serves as a comprehensive analytics service. This feature enables marketers to quickly evaluate influencer profiles, compare authenticity levels, and gain cultural insights without spending hours on manual research. For instance, the platform can sift through hundreds of thousands of influencer posts, revealing critical information about country-specific beauty consumption trends. This data empowers brand managers with actionable insights, improving their campaign strategies significantly.

The influence of the creator economy continues to grow, with reports indicating it has surged to an estimated USD 104 billion, growing by 18 times since 2015. Notably, influencer marketing alone garners approximately USD 32.55 billion, spotlighting its importance in the overall marketing mix. According to HypeAuditor, the global influencer marketing market was valued at around USD 19.8 billion in 2024, emphasizing its relevance in contemporary advertising strategies.

Flexible Pricing for Varied Needs

VAIV has established various pricing plans to cater to different user requirements. Options range from a Free Plan to the Basic Plan at just USD $20/month, along with Booster Passes offering unlimited access for a designated time—ideal for marketers needing intensive influencer discovery during specific campaigns.

Vision for the Future

“Influencer discovery has long been constrained by language, culture, and manual effort,” stated Kyung-seo Kim, VAIV's CEO. “With WHOTAG, we aim to simplify influencer discovery, making it as natural as having a conversation while empowering brands to confidently expand globally.”

The enthusiastic reception of WHOTAG at a client seminar hosted by META in Korea is a testament to the demand for innovative, AI-driven influencer discovery services. Local marketers expressed strong interest, validating WHOTAG's potential as a pivotal solution in global marketing strategies.

Founded in 2000, VAIV has established itself as a key player in South Korea’s AI and big data industries. With a rich history of creating AI solutions that enhance workflow efficiency, WHOTAG stands as its pioneering service designed to reinvent influencer discovery, particularly in the beauty and lifestyle sectors.

For more information, or to explore how WHOTAG can transform your influencer marketing strategy, visit www.whotag.ai or www.vaiv.kr.