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Habanos, S.A.'s Partagás Royales: A New Era in Fine Tobacco

In a dazzling showcase at the TFWA World Exhibition & Conference held in Cannes, Habanos, S.A. has officially unveiled its latest creation: the Partagás Royales vitola. This exclusive release redefines luxury in the Duty Free and Travel Retail markets, merging a rich heritage with contemporary flair.

The Partagás Royales features a refined 48 ring gauge and measures 150mm in length, presenting itself as both robust and elegant. This vitola is not just a tribute to classic formats from the 1960s; it is a rejuvenation of a beloved style, now presented in a cutting-edge light. Each travel humidor contains 20 Habanos, produced entirely by hand with long filler, emphasizing the artisanal craftsmanship that has made Habanos renowned worldwide.

The launch took place during a captivating gala dinner at the L'Ondine - Vilebrequin La Plage restaurant on September 30, 2025. This high-profile event attracted distinguished distributors, Duty Free and Travel Retail professionals, industry journalists, and passionate Habano aficionados, providing them with an exclusive preview of this significant addition to the cigar family. It was a strategic gathering that underscored Habanos’ commitment to expanding its presence in travel retail, showcasing its dedication to cultivating the allure of Habanos among global travelers.

Habanos, S.A. views the Duty Free and Travel Retail sectors as vital channels through which the vibrant culture of Habanos can reach millions of travelers annually. The company has solidified its role as a universal ambassador, intertwining tradition with innovation and passion that resonates across the globe. The introduction of the Partagás Royales is a clear testament to this strategy.

With its unique format and medium ring gauge, the Partagás Royales stands out for its inherent strength and distinctive personality. Crafted from the finest leaves sourced from the prestigious Vuelta Abajo region of Pinar del Río in Cuba, recognized for producing the world's best tobacco, this new vitola offers an exceptional smoking experience that embodies the rich complexity of the Partagás lineage.

As Partagás celebrates its 180th anniversary, the launch of the Royales further cements the brand's historical significance. Maritza Carrillo González, Co-President of Habanos, S.A., remarked, 'This launch makes the Habano a true universal ambassador.' Supporting this sentiment, Beatriz Garrido García, Director of Operational Marketing at Habanos, added, 'With Partagás Royales, we are crafting an experience meant for the discerning traveler.'

The Partagás Royales not only enriches Habanos, S.A.'s exclusive offerings for the Duty Free and Travel Retail channels but also reinforces its leadership position in the premium tobacco market. With enticing flavor notes that range from rich cocoa to subtle hints of oak, every draw promises a well-rounded taste experience that lingers pleasantly for up to 60 minutes. Its compact ash and excellent draw only enhance this indulgence, making it a perfect companion for luxury spirits aged in high-quality oak barrels.

As the world continues to embrace premium tobacco, the Partagás Royales stands out, inviting aficionados to relish in its unique attributes and pairing suggestions for an unforgettable sensory journey. This innovative approach highlights Habanos, S.A.'s dedication to creating memorable experiences for travelers worldwide.

Conclusion

The introduction of Partagás Royales marks a significant milestone in the evolution of Habanos, S.A.'s brand portfolio. With a blend of historical reverence and modern sophistication, this vitola is poised to captivate cigar enthusiasts globally, securing Habanos' place as a leader in luxury tobacco products.