#United States #North America #Bethesda #Marriott Bonvoy #City Express

Marriott International's City Express by Marriott Achieves 100 Signings

In a significant achievement, Marriott International has reached an impressive milestone of signing 100 agreements for its City Express by Marriott brand across the United States and Canada. This landmark event comes shortly after the brand's introduction to the region, reflecting a burgeoning demand for midscale accommodation options in these markets.

Noah Silverman, the Global Development Officer for the U.S. and Canada, expressed excitement over this achievement. He noted the strong market appetite for midscale hotels, which has spurred the brand's expansion and inclusion into the Marriott Bonvoy ecosystem, thus providing guests with enhanced travel options.

As of the close of 2025, Marriott has already opened six City Express properties within the year, with four more set to debut before year-end. This expansion not only demonstrates Marriott’s commitment to enhancing its midscale portfolio but also indicates the increasing interest from hotel owners looking to join a reputable brand that promises excellent returns.

The City Express by Marriott brand, known for offering efficient and value-oriented stays, is designed with both leisure and business travelers in mind. It provides essential amenities such as modern guest rooms, complimentary breakfast, high-speed internet access, and other conveniences. The brand has established a conversion-friendly model, allowing faster market entry for new properties.

With its foundations in Caribbean and Latin America (CALA), City Express is now diversifying its reach beyond those areas. Recent agreements intend to expand its footprint into Marriott's Asia Pacific region, highlighting its growing international appeal.

Upcoming Locations

The newly signed agreements are particularly exciting, with several properties planned to serve diverse and strategically located markets:

• - City Express by Marriott Kissimmee: Located close to Orlando's popular entertainment venues, this 197-room hotel is expected to be a favorite for leisure travelers.
• - City Express by Marriott Dulles: Positioned nearly at Dulles Airport and a short distance from Washington, D.C., this 90-room hotel will undergo a complete renovation to elevate the guest experience.
• - City Express by Marriott Amarillo: This 73-room property will cater to road-trippers and regional travelers in the Texas Panhandle, ensuring comfort during their journey.
• - City Express by Marriott Sandusky: Ideal for family travelers, this hotel will provide easy access to Lake Erie and local amusement parks with its 50 guest rooms.
• - City Express by Marriott Carson City: Situated in Nevada's capital, this property features 86 rooms and aims to fulfill the lodging needs of business and leisure visitors.

Growth Outlook

The announcement of 100 signed agreements serves as a testament to Marriott International's strategic approach to enriching its portfolio. As the brand gains traction, it plans to promote its offerings within the Marriott Bonvoy loyalty program, which provides members with a range of exclusive benefits and experiences. With an efficient speed-to-market design, City Express by Marriott is positioned to thrive in the competitive midscale lodging market.

In summary, Marriott's aggressive expansion of the City Express by Marriott brand signals a robust confidence in the midscale sector and a responsive approach to traveler preferences. As more properties open, it will be interesting to see how this impacts the landscape of affordable lodging in North America and beyond.