Kelley Blue Book Marks 100 Years by Funding 100 Future Road Trips Across America

Celebrating a Century of Adventure with Kelley Blue Book

Kelley Blue Book, a renowned name in the automotive sector, is raising its glass to a monumental milestone—100 years of guiding car shoppers towards informed decisions. Established in 1926, this brand has built a legacy based on trust and reliability, becoming the first stop for anyone pursuing car ownership. This year, the celebration is particularly special, coinciding with the 100th anniversary of the iconic Route 66, often dubbed the ‘Main Street of America.’

In commemoration of this centennial reach, Kelley Blue Book is not just looking back at the roads traveled over the past century but is also paving the way to the future. Their initiative involves funding 100 future road trips, giving consumers the chance to win $500 each to put towards their next adventure. This grand gesture is designed to inspire individuals to explore the open road, much like those who set out on journeys across America’s historic highways from years gone by.

To engage the community, Kelley Blue Book has introduced the Kelley Blue Book Digital Passport, an innovative online experience that allows participants to virtually traverse Route 66. Consumers nationwide can embark on this digital adventure, tackling simple challenges as they collect virtual passport stamps. This interactive format invites road trip enthusiasts to experience the thrill of anticipation, and provides an opportunity to win funding for their own excursions.

The excitement kicks off with a real journey along Route 66, where Kelley Blue Book’s branded SUV will travel from Chicago, Illinois, to Santa Monica, California. Along this path, road trippers can expect pleasant surprises including free gas and other perks designed to enhance their travel experience.

Greta Crowley, Vice President of Marketing at Cox Automotive, expressed her enthusiasm for this commemoration, stating, "Reaching 100 years is an incredible milestone for Kelley Blue Book. It reflects the trust generations of consumers have placed in us. This celebration aligns perfectly with Route 66's centennial, allowing us to celebrate both our legacy and the adventurous spirit of consumers."

As Kelley Blue Book reflects on its past while looking forward to future journeys, it remains steadfast in its mission to provide clients with the reliable tools and insights necessary to make confident automotive choices. The brand has not only been a consumer resource but has also shaped the automotive industry by providing transparent data and innovative solutions.

For anyone keen to participate, entries for the funding initiative can be made at KBB100RoadTrip.com. It’s open nationwide, and participants can seek the opportunity to receive funding for their own road adventures, whether along the historic Route 66 or on the roads less traveled.

As the festivities unfold, Kelley Blue Book will continue to showcase their commitment to car buyers in the years to come. By intertwining their celebration with America’s road-tripping heritage, they’re not only honoring a legacy but encouraging new stories to be created—one road trip at a time. So gear up, grab your friends or family, and start plotting your next great adventure. Who knows, your next journey might just be funded by Kelley Blue Book!

For more details about the Digital Passport and the ongoing road trip journey, be sure to follow Kelley Blue Book on their social media platforms, especially Instagram, where they will share updates and moments from their travels.

May your future travels be filled with joy, discovery, and the open road! Created by Kelley Blue Book, partnered with Cox Automotive, this celebration marks a new chapter in the legacy of guiding car ownership confidence in America.