JackRabbit Skips the Noise of CES 2025
In a surprising move, JackRabbit, the pioneering brand known for its incredibly compact micro eBike, has officially announced their absence from CES 2025. While many tech companies eagerly flock to the event for the chance to showcase their latest innovations, JackRabbit is opting for a different approach this year. But why exactly is this innovative brand steering clear of the largest tech show in the world?
A Choice for Sanity Over Spectacle
JackRabbit's CEO, Jason Kenagy, articulated that the decision wasn’t driven by a lack of relevance; in fact, JackRabbit’s line of micro eBikes seems exceptionally well-suited for the hustle and bustle of CES. Instead, the company wanted to prioritize a more authentic and meaningful engagement with potential customers instead of being lost in the chaos of the event.
The Drawbacks of CES
For many, the experience of navigating CES can be overwhelming. It’s not just the sheer number of attendees — which can reach upwards of 175,000 — that makes it challenging. The atmosphere is often further complicated by smoke-filled casinos and the often-lamented logistical challenges of moving through Las Vegas during a tech show.
"Is this worth weaving through the hordes just to explain how our eBike can make travel faster, easier, and more efficient?" Kenagy asked. These thoughts resonate with anyone who has ever experienced the frenzy surrounding the convention halls, and demonstrate that JackRabbit is focused on connecting with individuals who truly value the innovation in micromobility beyond just showcasing their products in a crowded space.
JackRabbit: The Perfect CES Product
Despite choosing not to attend, it’s hard to deny that JackRabbit’s micro eBikes are remarkably well-designed for the CES atmosphere. Weighing in at a mere 24 pounds, they are lightweight and portable, with the unique ability to fold flat. This makes them exceedingly convenient for navigating the densely populated convention center and fitting in hotel rooms. With a top speed of 20 mph, these eBikes bring a much-needed reprieve from the chaos of the city. As Kenagy affirmed, they might just be the ultimate solution for show-goers trying to get around.
A Focus on Community and Connection
Rather than being stuck in a noisy convention center, JackRabbit has chosen to spend the week focusing on creating real connections with riders who appreciate the emerging innovation in micro-mobility. Interested consumers can discover the brand without the overwhelming experience that comes with attending nine football fields worth of exhibitions. Known for being named the "Most Useful eBike," JackRabbit continues to engage with customers through their online platform, where detailed information about their products can be found.
About JackRabbit
Founded in 2022 in San Diego, JackRabbit Mobility, Inc. quickly rose to prominence with its commitment to developing lightweight and portable electric bikes. With a rapidly growing community of over
60,000 avid fans, affectionately referred to as "Jackos," the brand has solidified its place in the micromobility sector.
Their offerings now include several models such as the
JackRabbit OG, OG2, and XG, alongside an array of accessories that enhance user experience. Selling directly through their website along with a growing retail presence, including over
200 dealers such as SCHEELS and Specialized, JackRabbit embodies efficiency in electric transport.
Their mission is simple yet profound: to create useful high-quality products that make mobility easy and accessible for all. By focusing on refined engineering and a ton of fun along the way, they’ve captured what micromobility should look like in today’s world.
Join the micro-movement and discover the future of transport by visiting
jackrabbit.bike.
Conclusion
In an industry that often succumbs to the glitz and grandeur of large exhibitions, JackRabbit’s choice to step back from CES in 2025 is a refreshing reminder that sometimes innovation also means prioritizing authenticity, sanity, and connection over spectacle.