#USA #New York #Advertising #Locality #AI Engine

Locality Launches Advanced Audience Engine

In an exciting development in the world of local advertising, Locality, a leader in local video solutions, has unveiled its Advanced Audience Engine. This innovative platform aims to transform how advertisers engage with local audiences by integrating advanced artificial intelligence and automation. This initiative is a collaborative effort with industry partners Lovelytics, Newton Research, and Databricks, marking a significant stride in redefining advertising strategies.

Enhancing Local Advertising with AI

The Advanced Audience Engine was designed to address persistent challenges faced in local advertising, such as fragmentation, vendor complexity, and cost inefficiencies. As Keith Kazerman, President of Streaming at Locality, states, “Locality's Audience Engine isn't just a product; it's a strategic shift in our business and the broader advertising industry.” This powerful tool offers unprecedented performance, precision, and transparency.

Integrating generative AI with Locality's historical media intelligence and viewership data, the Audience Engine allows advertisers to craft smarter, faster, and more effective local campaigns. The platform facilitates seamless execution across linear and digital channels, ensuring advertisers can unify data and automate campaign segmentation within a single AI-driven environment.

Core Features of the Audience Engine

At its core, the Audience Engine serves as a proprietary local identity intelligence and activation framework that organizes and aligns diverse data sets, including clients' first-party data, third-party data, and Locality's performance metrics. This holistic approach enables advertisers to:

• - Create Custom Audiences: Leverage vertical-specific segmentation using both advertiser and Locality data to tailor campaigns.
• - Utilize AI-driven Optimization: Employ predictive models for smarter planning and budget allocation, enhancing campaign efficiency.
• - Measure Effectively: Access unified targeting, analytics, and attribution for comprehensive performance evaluation.
• - Scale Integrations: Engage in real-time activation, optimization, and collaboration across partners without the delays of traditional data transfer methods.

The Benefits of Enhanced Control and Functionality

With its AI-enhanced capabilities, the Audience Engine sets a new standard for local advertising. Advertisers can expect faster campaign execution accompanied by real-time insights and improved return on investment (ROI) through better targeting and optimization.

Join Us at Advertising Week New York

Locality will showcase the Advanced Audience Engine during Advertising Week New York, taking place on Tuesday, October 7, at 3:40 p.m. Here, attendees can partake in a panel discussion titled **