#Italy #Milan #Kia #Philippe Parreno #A.A. Murakami

Kia's Exhibition at Milan Design Week 2025

Kia has made a remarkable presence at the Milan Design Week 2025 with its exhibition titled 'Opposites United: Eclipse of Perceptions'. The event, which will run until April 13th, is hosted at the Museo della Permanente and showcases the innovative works of globally renowned artists Philippe Parreno and A.A. Murakami. This is the third consecutive year that Kia Design has embraced this platform for cultural exchange and artistic expression.

A Celebration of Creativity

Kia Design takes pride in its commitment to fostering creativity through this exhibition, aligning its core values with the artistic expressions of contemporary creators. The exhibition reflects Kia’s 'Opposites United' design philosophy, inviting visitors on a sensory journey that explores these artistic concepts and Kia’s ongoing transformation as a brand.

The partnership between Kia and these esteemed artists underlines the importance of integrating art with mobility and design. By merging their artistic prowess, Parreno and Murakami bring forth an interactive experience where visitors can delve into the philosophies that shape modern creativity.

The Eclipse: An Engaging Experience

At the heart of the exhibition lies 'The Eclipse', a central venue designed to encourage active participation among guests. Modeled with tiered seating reminiscent of the Colosseum, the space hosts various performances and discussions projected onto a multi-layered screening system. The aim is to immerse attendees in the content, urging them to interpret and engage, rather than just observe.

Eclipses—both solar and lunar—have held significant cultural and scientific relevance throughout human history. 'Opposites United: Eclipse of Perceptions' utilizes these celestial events to narrate Kia’s journey towards continuous development in the world of design.

The Artistic Contributions

Philippe Parreno, hailed as one of the most influential contemporary artists, blurs the boundaries between reality and fiction. In his work, he adeptly uses various media, challenging audiences to rethink their interaction with both real and imaginary experiences. One of his highlighted pieces, 'Marquee', revives the concept of light installations from 1950s cinema, transforming it into a contemporary art form that focuses on light and form instead of text. This creates an engaging environment that invites reflections on the interplay between past and present.

A.A. Murakami, formed by artists Azusa Murakami and Alexander Groves, showcases immersive installations that blend technology and nature. Their work, 'The Cave', merges prehistoric instruments with robotic technology, creating an ethereal soundscape that invites contemplation about human creativity and existence.

Furthermore, their installation 'Beyond The Horizon' features transforming, amorphous bubbles that evoke clouds, challenging traditional notions of sculpture and installation. This work emphasizes experimentation with unconventional materials and technologies, highlighting the dynamic risks of working with uncontrolled systems.

Conclusion

Kia's participation in the Milan Design Week emphasizes its commitment to art, culture, and innovation. The exhibition offers a unique opportunity for creative exploration, and conversations that inspire and challenge perspectives on design and mobility. With an ongoing dedication to the artistic community, Kia continues to pave new paths in the automotive and creative industries, ensuring that the synergy of art and function remains an integral part of its identity. This event not only reflects Kia’s design philosophy but also its deep-rooted engagement with contemporary art.

By showcasing impactful works from artists like Parreno and Murakami, Kia reaffirms its vision of inspiring movement and connection across all forms of expression.