Funnel Revolutionizes Online Leasing with 70% Faster Application Processing Times
Funnel's Online Leasing Solution Transforms Application Processes
In today's fast-paced real estate market, Funnel has emerged as a game-changer for multifamily properties, unveiling an online leasing solution that delivers significantly faster application processing times. Recent reports indicate that Funnel's integration with Blue Moon allows leasing teams to experience a remarkable 70% reduction in the approval-to-lease distribution timing, transforming the traditional leasing landscape.
Increased Engagement and Performance
This AI-infused multifamily CRM has been adopted across over 350,000 units, including top-tier portfolios such as BH, Essex, and UDR. Results thus far highlight Funnel's potent impact, with 42% faster application submissions reported by BH after implementing the online leasing feature. An astounding 96% of renters have rated their application experience positively, underscoring the efficiency and ease of the process.
Streamlining Operations
Key features of Funnel's online leasing solution include a mobile-first experience, enabling renters to apply and lease within 10 minutes directly from their smartphones. This fully digital workflow not only reduces the workload for onsite teams but also centralizes operations through the Blue Moon integration, enhancing lease compliance and minimizing human errors.
BH's Chief Operating Officer, Christi Weinstein, emphasizes the necessity of efficient tools in their leasing process: "At BH, we're always looking for tools that remove friction—for both our teams and our renters."
The integrated platform alleviates the tediousness of switching between different tools, which has led to a notable 48% improvement in application submissions following property tours.
A Progressive Shift in Leasing
This pivotal moment indicates that the future of leasing is not only approaching but is already in practice. With Funnel's solutions, operators can embrace a model characterized by speed, consistency, and adaptability, all while enhancing the experiences of both renters and leasing teams. The ability to streamline what was traditionally a manual process results in faster move-ins, improved leasing decisions, and a marked reduction in repetitive manual tasks.
Funnel's Chief Executive Officer, Tyler Christiansen, states, "We built our online leasing solution to empower stretched-thin teams. By combining automation and seamless integrations like Blue Moon, we're helping operators lease faster, work smarter, and deliver the modern experience renters expect."
Comprehensive Benefits for Stakeholders
Funnel aims to provide substantial benefits to three essential groups in the leasing ecosystem: operators, strained onsite teams, and renters. The solution is designed to enhance operational viability, promote better career trajectories for leasing teams, and deliver a superior customer experience for renters. Clients of Funnel not only enjoy significant time savings but also a more organized and connected leasing framework, promoting efficiency at every step from initial inquiries through renewals.
As the multifamily landscape continues to evolve, Funnel’s online leasing solution represents a vital step towards ensuring businesses can remain competitive while catering to the modern renter's expectations. This initiative signifies not just a technological advancement but a commitment to improving the way the industry functions, ultimately striving for a renter-centric future. With a strong foundation laid by the current enhancements, there's no telling what remarkable developments await next in the realm of leasing technology.