#United States #Texas #OAKBERRY #açaí #Rand Group

OAKBERRY's Exciting Entry into Texas

OAKBERRY, the renowned global leader in açaí bowls and smoothies, has recently made waves by announcing a strategic expansion into Texas. This ambitious move comes in the form of a statewide development agreement signed with Rand Group, a well-respected U.S.-based operator of premium lifestyle brands. The partnership marks OAKBERRY's largest multi-unit agreement in the United States, with plans to introduce nearly 100 new locations throughout key Texas cities like Austin, Dallas, and Houston, starting in 2026.

The expansion plan emphasizes high-traffic areas that resonate with the state's culture of active and healthy living. The locations will be strategically placed near universities, fitness and wellness centers, and major sports venues. This approach aligns perfectly with OAKBERRY's mission of cultivating a vibrant brand that champions a healthy lifestyle through delicious, nutrient-rich products.

Bruno Cardinali, Chief Marketing Officer of OAKBERRY, expressed his enthusiasm for this opportunity, stating, "Texas represents the best of what's possible for OAKBERRY in the U.S. — scale, vibe, and a culture that embraces active, healthy living. The diverse metropolitan areas in Texas create an optimal environment for building a scalable business and enhancing OAKBERRY's presence in the nation. With this partnership, we are laying the groundwork for growth backed by operational excellence and brand synergy."

Partnership Highlights

The partnership is built on several key components:

• - Exclusive Operational Rights: Rand Group has secured exclusive rights for the statewide operations of OAKBERRY in Texas, ensuring that the brand adheres to its premium standards.
• - Growth Strategy Continuation: This agreement complements OAKBERRY's existing U.S. growth strategy, supplementing a pipeline of over 250 planned locations across the country.

Adrian Maizey, Founder and CEO of Rand Group, emphasized the high standards he shares with OAKBERRY, noting, "We chose to partner with OAKBERRY because it is a premium lifestyle brand and a global leader in açaí. Their commitment to using real, nutrient-dense ingredients aligns with our operational principles and brand selection. OAKBERRY's exceptional standards for both product quality and customer experience commend us to exceed expectations in Texas."

Looking Forward

For Rand Group, this collaboration signifies a major stride in its own U.S. growth strategy. Highly regarded for managing Starbucks locations across South Africa, Rand Group now seeks to leverage its operational expertise to venture into the flourishing healthy quick-service restaurant market.

Leandro Gasparin, COO of OAKBERRY, added his perspective on the partnership: "As we continue our journey of expansion across the U.S., we are committed to collaborating with top-tier partners. Rand Group exemplifies that commitment. Together, we will ensure OAKBERRY locations debut in the right markets at the right times, thereby better serving Texas consumers and communities."

In 2024, OAKBERRY successfully raised an impressive $67 million during its Series C funding round, emphasizing its focus on growth in the U.S. Today, the brand operates over 50 locations in states including Florida, New York, and California, continuing to establish a robust presence nationwide.

About OAKBERRY

OAKBERRY is the superfood brand known for its delicious and fun offerings that are fully accessible to everyone. Established in Brazil in 2016, OAKBERRY redefined the quick-service restaurant model by leveraging the inherent power of açaí and other superfoods to create exciting menu options.

Their menu features a wide range of customizable açaí bowls and smoothies, all presented in their hallmark layered style. Each offering is made from responsibly-sourced açaí from the Amazon Rainforest, renowned for its rich antioxidant content and energy-boosting properties, while strictly avoiding high fructose corn syrup and artificial colors.

Fast-tracking growth with over 900 locations in 45 countries, OAKBERRY operates under a fully verticalized business model to ensure flexibility and efficiency in operations. To learn more about OAKBERRY and its vibrant selection of healthy products, visit www.oakberry.com/en-us and follow their journey on social media at @oakberryusa.