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Rayout Launches New PR Division

Rayout Inc., headquartered in Shibuya, Tokyo, has officially unveiled its new Public Relations division, aiming to assist companies in effectively utilizing social media from strategy to execution. The initiative is designed to help businesses communicate their values and stories on platforms like Instagram, X (formerly Twitter), TikTok, and YouTube. As companies increasingly seek to establish genuine connections with their audiences, Rayout's objective is to foster brand loyalty and enhance organizational culture through specialized communication strategies.

The Shift in Social Media Marketing

Recent research indicates that the social media marketing market is projected to reach over ¥1.2 trillion by 2024 and may even grow to ¥2 trillion by 2029. In an era where traditional advertising is losing its effectiveness, social media has emerged as a reliable channel for companies to present their authentic selves. The importance of emotional connection and cultural alignment in recruitment and purchasing decisions has significantly increased. It’s crucial for organizations to showcase their values and cultures to influence the decisions of job seekers and consumers.

Rayout's Comprehensive SNS Support

Rayout offers a full suite of services to support businesses in their social media marketing efforts, which includes:

• - Strategic Planning and Insight Analysis: Analyzing the core issues related to brand and HR challenges to devise effective strategies.
• - Content Creation and Planning: Developing narrative-driven content that resonates with job seekers, customers, and employees.
• - Social Media Management: Running accounts and ad campaigns across platforms like Instagram, X, TikTok, YouTube, and more.
• - Influencer Marketing: Striking a balance between expanding brand awareness and fostering empathy with audiences.
• - Reporting and Improvement Proposals: Offering PDCA (Plan-Do-Check-Act) support based on operational results.

Rayout provides tailored social media strategies for various corporate goals, including public relations, recruitment, sales, and internal branding. The company emphasizes not only external communication but also internal cultural integration and development.

Rayout's Unique Approach

With a track record of over 400 clients and more than 1,700 PR and branding projects, Rayout possesses rich insights into brand design, conceptual language formulation, video production in PR contexts, and addressing HR issues. Utilizing its internally developed progress-digitalization tool, MiLKBOX, Rayout optimizes workflows for content creation, enhancing speed and governance by minimizing unnecessary communication.

For Rayout, the duality of design and production is vital to convert the intrinsic appeal of companies into compelling content. Leveraging their extensive experience in diverse industries, they aim to provide value as a partner tailored to each organization's unique characteristics and challenges.

Expected Impact of the New PR Division

Rayout's PR division will serve as an essential tool for various stakeholders, including job seekers, customers, and investors, enhancing brand fandom. Through internal branding, companies can expect improved engagement and retention rates, as well as increased visibility of their commitment to human capital and diversity. This holistic PR approach is anticipated to markedly elevate corporate value.

Future Prospects

The mission of Rayout is to utilize its accumulated branding and creative expertise to become a vital collaborator for all companies struggling with social media management. In the recruitment sector, Rayout will focus on creating communication designs that enhance emotional engagement and cultural match, moving beyond mere hiring publicity to attract brand advocates. By connecting with candidates who resonate with the company's values and personalities, Rayout aims to enhance engagement post-hiring, ultimately linking recruitment activities to corporate growth.

About Rayout Inc.

Founded in April 2019, Rayout excels in communication design, offering comprehensive support from strategy planning to execution. The company also focuses on optimizing workflows with its communication tool, MiLKBOX. For more information, visit their websites at Rayout Inc. and MiLKBOX.