#USA #Napa #Crimson Wine Group #Raedburn Wine #Purple Brands

Crimson Wine Group Expands Portfolio with Raeburn Acquisition

NAPA and GRATON, Calif. — February 9, 2026 — Crimson Wine Group, Ltd. (OTCQB: CWGL), a well-respected operator of premium wineries, has officially announced its acquisition of the Raeburn wine brand from the California-based Purple Brands. This strategic move is poised to enhance Crimson's market share and solidify their presence in the competitive premium wine sector.

About Raeburn

Founded in 2013, Raeburn has quickly made a name for itself by producing approximately 250,000 cases of exceptional wine each year from the beautiful Russian River Valley in Sonoma County, California. Their wines, primarily known for their quality Chardonnay and Pinot Noir, are readily available in major grocery chains, independent retailers, and dining establishments throughout the United States. This acquisition will strategically boost Crimson's already impressive production capacity, which exceeds 400,000 cases annually.

The Acquisition’s Impact

As stated by Jennifer Locke, CEO of Crimson Wine Group, this acquisition will significantly strengthen their company’s position in the fine wine market. The Raeburn portfolio is expected to provide valuable market access and relevance, especially among retail and restaurant consumers. With a product range that typically retails between $15 to $25, Raeburn is particularly well positioned to appeal to both casual wine drinkers and connoisseurs alike.

Crimson is particularly excited about the addition of Raeburn to its lineup due to the brand's impressive reputation. Raeburn is recognized as one of the ten largest domestic Chardonnay brands, which perfectly complements Crimson's ambition of expanding in the high-end Chardonnay and overall white wine categories, which have seen an increase in consumer demand.

Future Growth Prospects

Looking ahead, Crimson Wine Group is contemplating a rights offering later this year, dependent on market conditions and capital availability. This potential offering is aimed at empowering shareholders to further invest in the company’s future, ensuring that Crimson continues to thrive in a dynamic market.

Voices Behind the Move

Derek Benham, founder and chairman of Purple Brands, described the transaction as beneficial for both parties. It permits Purple to concentrate further on developing its spirits offerings, notably the renowned Redwood Empire Whiskey brand. Transitioning ownership of Raeburn to a dedicated wine organization promises to foster continued growth and success for the brand under Crimson’s stewardship.

Broader Context and Company Vision

Crimson Wine Group has established itself as a protector of 1,000 acres of distinguished vineyards, representing some of the finest winemaking regions in California, Oregon, and Washington. Their portfolio includes acclaimed names like Pine Ridge Vineyards, Seghesio Family Vineyards, and Archery Summit, which testify to their commitment to quality and excellence.

In addition to focusing on producing premium wines, Crimson is actively engaged in initiatives aimed at sustainability and climate action, as a member of the International Wineries for Climate Action (IWCA), working toward achieving carbon neutrality by 2050.

Conclusion

Crimson Wine Group’s acquisition of Raeburn symbolizes a significant step in its mission to expand its influence in the premium wine market while enhancing its portfolio of prestigious brands. With a keen eye on both growth and sustainability, Crimson is well-positioned to navigate the evolving landscape of the wine industry while continuing to satisfy the sophisticated palates of wine enthusiasts across the nation.