#United States #New York #Aperol #Aperol Spritz #Hilary Duff

Aperol and Hilary Duff Unite for Aperolidays 2026

As the year winds down, the festive spirit rises, and this season, Aperol, the vibrant orange aperitivo, is set to transform the holidays with its second annual Aperolidays celebration. Teaming up with pop sensation Hilary Duff, Aperol aims to convey a message of togetherness that resonates beyond the summer vibes into the winter festivities.

Hilary Duff, recognized as a multiplatinum artist and a cultural icon, brings her state-of-the-art creative brilliance to the campaign, merging music with Aperol's signature flair for making memorable social moments. Duff's recent activities include promoting her new EP, "Holiday Things," which aligns perfectly with Aperolidays, enhancing the excitement in the air.

A New Tradition

The Aperolidays concept is more than just a seasonal marketing ploy; it's an invitation to gather and connect. The brand encourages adults aged 21 and over to indulge in the delightful Aperol Spritz, an ideal cocktail that epitomizes the joy of entertaining during the holidays. Featuring its classic mix of Aperol, Prosecco, and soda water, it offers a taste of Italy that everyone can appreciate while surrounded by family and friends.

To celebrate the occasion, Aperol is releasing an exclusive vinyl single that features two songs from Duff's album, namely "Adult Size Medium" and "Holiday Party." Priced at just $14.98, this collectible 7" vinyl is available starting today, providing fans with a piece of this unique collaboration, while supplies last.

Stylish Merchandise for the Holidays

Aperol is not stopping there—it's expanding its merchandise lineup with cozy holiday-themed items. New additions include a delightful pajama set, stylish crewnecks, and playful cocktail napkins, ensuring there's something for everyone. These limited-time items, available from November 17, cater to those looking for ready-to-gift options or perfect pieces to enhance their own holiday spirit, with prices ranging from $10 to $70.

Aperol’s Head of Marketing, Allison Varone, shared her excitement: "The Aperol Spritz is not just a summer drink; it’s a year-round celebration of togetherness, perfect for enjoying with loved ones over delightful meals and sparkling moments." Her sentiment encapsulates the essence of the Aperolidays.

Connect with the Celebration

Fans eager to be part of the Aperolidays festivities can follow the joy by visiting @AperolSpritzOfficial on social media or using the hashtag #Aperolidays. There, they can explore behind-the-scenes content and interactive moments celebrating the vibrant essence of Aperol across dynamic locations in New York City. The aim is to foster connection and joy through every moment shared over an Aperol Spritz.

The Perfect Aperol Spritz Recipe

For those looking to craft the perfect Aperol Spritz at home, here’s a simple recipe:

Ingredients:

• - 3 Parts Prosecco D.O.C.
• - 2 Parts Aperol
• - 1 Part Soda Water
• - 1 Slice of Orange

Directions:
1. In a wine glass filled with ice, combine 3 parts of Prosecco followed by 2 parts Aperol.
2. Add a splash of soda water and garnish with an orange slice for the perfect presentation.
3. Enjoy the beautiful citrus-hued drink, perfect for any holiday gathering!

About Aperol

Originating in 1919 in Italy, Aperol has solidified itself as a beloved aperitif known for its striking orange color and delightful floral flavor. Its flagship cocktail, the Aperol Spritz, has garnered immense popularity, becoming the top cocktail in Italy and ranking seventh globally in recent cocktail surveys, making it a quintessential drink for gatherings year-round.

With an illustrious history under the Campari Group—a key player in the global spirits industry—Aperol continues to reinvent the tradition of social drinking and connection.

This Aperolidays, take part in the celebration of community, music, and the joy of sipping Aperol Spritzes with friends and family. Cheers to a season of togetherness! Enjoy responsibly.