Rémy Martin Launches Limited-Edition V.S.O.P Collection Celebrating Hip-Hop Culture in Iconic Cities

Rémy Martin Launches 'This is My City' Limited-Editions

Rémy Martin, a name synonymous with the world of fine cognac, is making a bold statement with the introduction of its V.S.O.P 'This is My City' limited-edition collection. This striking release not only showcases the rich heritage of Rémy Martin but also pays tribute to the vibrant and groundbreaking hip-hop cultures nestled in four iconic cities: Atlanta, Chicago, Detroit, and New York City.

A Celebration of Culture

Each bottle in this exclusive series boasts unique designs that reflect the individual essence and influence of these urban landscapes. Atlanta, recognized for its innovative sound, Chicago, the birthplace of lyrical artistry, Detroit, a cradle for Motown, and New York City, the original home of hip-hop, are captured beautifully on the bottles. The vivid colors and designs celebrate local landmarks, sports teams, and cultural heritages, connecting consumers to the pulse of these cities.

Crafted for the Discerning Palate

Rémy Martin V.S.O.P, known for its exquisite balance of rich and elegant flavors, is crafted through the meticulous art of blending by the Cellar Master. This cognac is ideal for various occasions—enjoyed neat, on the rocks, or as a delightful ingredient in cocktails like The Rémy Ginger. Its sophisticated profile makes it a versatile choice for both connoisseurs and newcomers alike.

The Microgrant Initiative

In tandem with the launch of the limited-edition collection, Rémy Martin introduces the 'This is My City' Microgrant Initiative aimed at nurturing emerging talents in the creative fields across these four cities. This initiative will provide $20,000 grants along with one-on-one mentorship from industry experts to help enhance the skills and projects of local entrepreneurs. This initiative seeks to empower those who contribute significantly to their communities, embodying the spirit and legacy of their cities.

As stated by Tonia Mancino, Vice President of Luxury Brands for Rémy Cointreau Americas, "We're proud to honor the local talents, cultures, and legacies that have been pivotal in shaping these dynamic cities and continue to inspire the future." The microgrant program emphasizes Rémy Martin's commitment to supporting cultural innovation and community connections.

Engaging Local Events

To further celebrate the 'This is My City' campaign, Rémy Martin is set to host a series of local events in New York, Atlanta, Detroit, and Chicago. These events will spotlight the V.S.O.P limited-edition bottles and include participation from mentors, honorees, and notable figures in the cultural landscape of each city. In collaboration with fashion designer Jon Stan, the brand will also offer exclusive custom merchandise targeted at microgrant recipients and event attendees.

Applying for the Microgrant

Rémy Martin invites individuals engaged in creative projects that positively influence their communities to apply for the microgrant. Applications will be evaluated based on their cultural contributions and innovative efforts. Recipients will be honored at a special event and will showcase their projects.

Those interested can find more information and apply through RemyMartin.com/en-us/This-Is-My-City or by scanning QR codes on the limited-edition bottles available for purchase in these markets at a suggested retail price of $49.99. Applications for the microgrant will open on February 19, 2025, and close on April 11, 2025.

A Legacy of Excellence

Since its inception in 1724, Rémy Martin has been a pioneer in the production of premium spirits, maintaining its commitment to quality and innovation. With the 'This is My City' initiative and limited-edition collection, Rémy Martin is set to deepen its investment in cultural celebration and community supportthis summer. RE: ### Conclusion
The V.S.O.P 'This is My City' limited-edition collection not only honors the richness of hip-hop culture across some of America’s most influential cities but also reinforces the brand’s commitment to nurturing talent and fostering cultural connections. This initiative celebrates the unique voices of the future, inspiring a new generation of creatives to leave their mark on the world.