#United States #Los Angeles #Thai SELECT #Thai Cuisine

Sa Wad Dee Thai SELECT Festival 2024: A Celebration of Thai Gastronomy in Los Angeles

On November 17, 2024, the vibrant spirit of Thailand descended upon Los Angeles, captivating food lovers at the Sa Wad Dee Thai SELECT Festival 2024. Held at Serra on Vine, this festival served as a homage to authentic Thai cuisine and the cultural heritage it carries.

Context and Influence

The event was organized by the Department of International Trade Promotion (DITP) of Thailand, under the Ministry of Commerce, and facilitated by Farmhouse Kitchen Thai Cuisine. The festival was a remarkable gathering that aimed to elevate the global recognition of Thai culinary arts. Introduced in 1998, the Thai SELECT certification symbolizes authenticity and tradition, ensuring that restaurants worldwide uphold genuine Thai flavors. With over 16,000 certified establishments globally, Thai SELECT is a beacon for food lovers seeking authentic experiences.

Culinary Highlights

A star-studded roster of seven Thai SELECT-certified restaurants participated in the festival, each showcasing their unique take on traditional dishes:

• - Farmhouse Kitchen Thai Cuisine - Chef Kasem Saengsawang
• - Jitlada - Chef Jazz Singsanong & Chef Sugar Sungkamee
• - Heng Heng Chicken Rice - Chef Eve Ramasoot
• - Luv2Eat Thai Bistro - Chef Noree Burapapituk & Chef Somruthai Kaewtathip
• - Chao Krung Thai - Chef Amanda Kuntee
• - Manaao Thai Comfort Food - Chef Kanate Ungkasrithongkul
• - Kanomwaan Thai Gelato and Dessert Café - Chef Champ Jansaeng & Chef Chanita Maneekarn

Festival-goers were treated to a feast of authentic flavors, as each chef brought their artistry to life. Additionally, booths from renowned brands such as CP and Singha Corporation allowed attendees to explore various Thai products. Live cooking demonstrations by talented Thai SELECT chefs offered an interactive experience, showcasing the craft behind each dish.

Social Media Buzz

The festival's reach was amplified by the presence of 50 American influencers, who collectively shared their experiences to millions of followers on social media. Their live broadcasts not only captured the essence of the festival but also invited a broader audience to appreciate the rich tapestry of Thai cuisine.

The inaugural address was given by Minister of Commerce Pichai Naripthaphan, who awarded seven new Thai SELECT certificates to U.S. restaurants. This event marked a significant milestone in expanding the global presence of Thai culinary heritage. The minister also introduced a new rating system for Thai SELECT, aimed at guiding patrons towards quality dining experiences centered on authentic Thai cooking.

Cultural Significance

A show-stopping attraction at the festival was a stunning 28-foot replica of the Suphannahong Thai Royal Barge. This iconic vessel, traditionally used by the King of Thailand, stood as a testament to the rich cultural heritage that Thai cuisine represents.

As the event concluded, it was evident that the Sa Wad Dee Thai SELECT Festival 2024 succeeded in its mission to celebrate not only food but the culture and history intertwined with each dish. Farmhouse Kitchen demonstrated exceptional organizational skills, paving the way for future celebrations of authentic Thai cuisine in Los Angeles and beyond.

Conclusion

Through vibrant flavors, cultural displays, and global outreach, the Sa Wad Dee Thai SELECT Festival 2024 has reaffirmed the idea that authentic Thai cuisine transcends the plate. It is a vibrant cultural celebration that continues to enchant food lovers around the world. This festival not only enhances our palates but also brings communities together in appreciation of Thailand's rich gastronomy.