OpenWay Achieves Best-in-Class Status in Datos Insights 2025 Merchant Acquiring Matrix
In a significant achievement for the payment solutions industry, OpenWay has been acknowledged as a leader in the field according to the 2025 Merchant Acquiring Platforms Matrix from Datos Insights. This recognition underscores the effectiveness of OpenWay’s digital payment platform, Way4, which is lauded for its robust features and high client satisfaction. Placing OpenWay in the 'Market Leaders' quadrant reflects its strong alignment with the strategic needs of modern acquirers and its commitment to innovation.
The 2025 assessment highlights Way4's exceptional capabilities, leading to a perfect score in the 'Strength/Capability' category. This emphasizes how Way4 is at the forefront of offering comprehensive, multifunctional, and flexible solutions tailored for banks, processors, and ambitious fintechs operating across America, Europe, MENA, and APAC.
Way4 Merchant Acquiring is designed to assist top-tier acquiring banks and fintechs in launching and scaling their commercial services efficiently. The platform is built for rapid time-to-market, real-time operations, high-volume performance, and fosters an environment for innovation. Its global growth strategy is complemented by a 'glocal' service model, harmonizing international best practices with local expertise and regulatory insights, tailored to the client's time zone.
What sets Way4 apart is its comprehensive approach to the commercial lifecycle. From digital onboarding to dynamic pricing models based on risk assessments, the platform supports an omnichannel and multi-asset acceptance strategy, which includes various transaction methods such as point of sale (POS), e-commerce, soft POS, cards, wallets, cryptocurrencies, Central Bank Digital Currencies (CBDCs), and account-to-account transactions. Additionally, it ensures real-time settlement and reporting, offering advanced application programming interfaces (APIs), tokenization, foreign exchange tools, and data-based loyalty features. The component-based architecture allows institutions to configure up to 95% of product logic through parameters without needing extensive coding skills.
Paul Gubin, CEO of OpenWay, expressed gratitude for this recognition by Datos Insights, stating, "We are honored to receive this acknowledgment, which reinforces our strategic approach and our commitment to aiding clients in growing and differentiating their acquiring businesses. We are thankful to our customers for their collaboration and trust, as well as to our global team for their unwavering dedication to excellence."
This accolade further solidifies OpenWay's historical leadership within the payment industry. Over the past ten years, Way4 has consistently been recognized as best-in-class by leading firms such as Aite (now Datos Insights), Gartner, PayTech, Juniper Research, and Ovum, acknowledging its pioneering contributions to digital wallets, card management, Cloud as a Service (CaaS), and payment processing.
Ron van Wezel, strategic advisor at Datos Insights, commented, "The Datos Matrix helps acquirers identify the best-positioned providers to drive their growth and innovation. OpenWay’s robust standing in the 2025 Matrix reflects its clear product strategy, strong platform capabilities, and alignment with modern acquirers' needs. Way4 exemplifies flexibility, breadth, and innovation - key drivers for the future of merchant services."
Thad Peterson, another strategic advisor, added, "The commercial acquiring market is undergoing rapid transformation. New payment methods, integrated finance, and real-time service demands are reshaping acquirers' needs for their platforms. Solutions like Way4, which encompass flexibility, scalability, and adaptability on both global and local levels, are precisely what leading institutions are seeking today."
OpenWay's Achievement
The 2025 assessment highlights Way4's exceptional capabilities, leading to a perfect score in the 'Strength/Capability' category. This emphasizes how Way4 is at the forefront of offering comprehensive, multifunctional, and flexible solutions tailored for banks, processors, and ambitious fintechs operating across America, Europe, MENA, and APAC.
Way4 Merchant Acquiring is designed to assist top-tier acquiring banks and fintechs in launching and scaling their commercial services efficiently. The platform is built for rapid time-to-market, real-time operations, high-volume performance, and fosters an environment for innovation. Its global growth strategy is complemented by a 'glocal' service model, harmonizing international best practices with local expertise and regulatory insights, tailored to the client's time zone.
Comprehensive Service Lifecycle
What sets Way4 apart is its comprehensive approach to the commercial lifecycle. From digital onboarding to dynamic pricing models based on risk assessments, the platform supports an omnichannel and multi-asset acceptance strategy, which includes various transaction methods such as point of sale (POS), e-commerce, soft POS, cards, wallets, cryptocurrencies, Central Bank Digital Currencies (CBDCs), and account-to-account transactions. Additionally, it ensures real-time settlement and reporting, offering advanced application programming interfaces (APIs), tokenization, foreign exchange tools, and data-based loyalty features. The component-based architecture allows institutions to configure up to 95% of product logic through parameters without needing extensive coding skills.
Leadership Comments
Paul Gubin, CEO of OpenWay, expressed gratitude for this recognition by Datos Insights, stating, "We are honored to receive this acknowledgment, which reinforces our strategic approach and our commitment to aiding clients in growing and differentiating their acquiring businesses. We are thankful to our customers for their collaboration and trust, as well as to our global team for their unwavering dedication to excellence."
This accolade further solidifies OpenWay's historical leadership within the payment industry. Over the past ten years, Way4 has consistently been recognized as best-in-class by leading firms such as Aite (now Datos Insights), Gartner, PayTech, Juniper Research, and Ovum, acknowledging its pioneering contributions to digital wallets, card management, Cloud as a Service (CaaS), and payment processing.
Expert Insights
Ron van Wezel, strategic advisor at Datos Insights, commented, "The Datos Matrix helps acquirers identify the best-positioned providers to drive their growth and innovation. OpenWay’s robust standing in the 2025 Matrix reflects its clear product strategy, strong platform capabilities, and alignment with modern acquirers' needs. Way4 exemplifies flexibility, breadth, and innovation - key drivers for the future of merchant services."
Thad Peterson, another strategic advisor, added, "The commercial acquiring market is undergoing rapid transformation. New payment methods, integrated finance, and real-time service demands are reshaping acquirers' needs for their platforms. Solutions like Way4, which encompass flexibility, scalability, and adaptability on both global and local levels, are precisely what leading institutions are seeking today."
Topics Business Technology）
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