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StockX Unveils the Big Facts Report for 2025

In a groundbreaking unveiling, StockX has released its latest report, "Big Facts: 2025 Trends," which reveals significant developments and shifts in consumer preferences within the resale market. The quarterly report serves not just as a metric of demand but as an insightful analysis of the brands, products, and search trends that emerged over the past year. With revealing data and exciting predictions for the upcoming season, the report aims to guide consumers and investors alike.

Highlights from the Report

A Surge in Running Shoe Popularity

One of the most notable trends from the report is the flourishing interest in running silhouettes. ASICS has emerged as the market leader, boasting a remarkable 45% increase in sales year-over-year. Particularly, the Gel-1130 in Black/Pure Silver has become the talk of the town, securing its status as the best-selling sneaker of 2025. Other traditionally niche brands like Saucony, Mizuno, and Brooks have also seen a tremendous uptick in sales, climbing 38%, 148%, and an astonishing 1,508%, respectively.

Performance Basketball on the Rise

Performance basketball is also flourishing, marking a victorious year in 2025. The Nike Ja 3 took the crown as Nike's top-selling model, while notable releases such as A'ja Wilson's A'One and Shai Gilgeous-Alexander’s Converse Shai 001 have created considerable excitement in the market. Impressively, the Nike Kobe 6 Protro has maintained its reputation as the leading performance basketball sneaker, showcasing over a 100% sales increase compared to 2024.

Dominance of Slim Silhouettes

The slim sneaker trend has shown significant longevity in 2025, affecting multiple major brands. New Balance’s 204L has made a remarkable impression as their top-selling new model this year. Meanwhile, Nike's Total 90 3 follows closely, and adidas is also capitalizing on this trend with its best-selling model, the Samba Jane. Alongside these popular designs, collaborations and new styles, including the Air Rift and the Bad Bunny endorsed Ballerina, confirm that there’s no slowing down for slim silhouettes in 2026.

The Rise of Ugly-Cute Collectibles

A growing segment gaining traction is the ugly-cute collectible market. Led by Labubu, these whimsical items have attracted a dedicated following, with other characters like Crybaby, Hacipupu, and Skullpanda seeing triple-digit growth in sales. The appetite for cute collectibles illustrates a remarkable shift towards character-driven merch that offers both charm and value.

Trading Cards Experience a Resurgence

The realm of trading cards is experiencing an unprecedented renaissance, fueled by nostalgia and community enthusiasm. StockX reported a staggering 339% increase in Pokémon card sales alongside impressive gains in other trading card categories. This segment is further buoyed by limited-edition releases and collectors viewing cards as viable alternative investments, showcasing the intersection of passion and profit in today's consumer landscape.

Digital Camera Revival

In an unexpected twist, digital cameras have made a significant comeback, with searches on the StockX platform for popular models like the Canon G7X soaring by an incredible 1,919%. Consumers have spent over $6 million on Canon cameras alone in 2025, showcasing a shift back to analog photographic experiences and collecting vintage tech.

Looking Ahead: Holiday Trends

As the holiday season approaches, StockX is closely monitoring consumer sentiment through its "Favorites" feature, which tracks items of interest for potential buyers. The early indicators suggest that iconic models including the Jordan 4, Jordan 5, and ASICS Gel-1130 are set to top holiday wish lists this year. With a strong demand seen in the lead-up to the festive season, market visibility for these sought-after sneakers is expected to spike.

Conclusion

StockX's Big Facts 2025 report serves as a vital tool for understanding evolving consumer trends. With data-driven insights on sneakers, collectibles, and brands that are capturing the market’s attention, consumers and investors are better equipped to navigate the dynamic landscape of resale culture. To delve deeper into the report and explore these trends, visit StockX’s official page for more information.

For more updates and insights, keep an eye on StockX, where passion meets market dynamics, creating a unique shopping experience.