#United States #Alexandria #Black-Owned Spirits #UrFriendCharles #Charles Everett

UrFriendCharles.com: A New Era for Black-Owned Spirits

On April 25, 2025, UrFriendCharles.com opened its virtual doors, marking a significant milestone in the journey to promote Black-owned spirits. Founded by the passionate Charles Everett, this first-of-its-kind e-commerce platform aims to put Black-owned liquor, wine, and non-alcoholic brands in the spotlight. With an extensive collection of over 150 products at launch, UrFriendCharles.com not only serves as a marketplace but also as a powerful tool for consumers eager to support underrepresented entrepreneurs.

A Labor of Love

Charles Everett, a prominent content creator and advocate, recognized a growing desire among consumers to support Black-owned businesses but noted a prevalent challenge: many people simply didn’t know where to begin. With less than 2% of the liquor industry being Black-owned, he saw an opportunity to bridge this gap. UrFriendCharles.com was born from this vision, allowing shoppers to easily “vote with their dollar” while discovering small brands that are often overshadowed in traditional retail spaces.

launch of UrFriendCharles.com aims to create not just a shopping experience but a movement. According to Everett, “People want to buy Black — they just don’t know where to start.”

Features That Stand Out

The platform offers several key features that cater specifically to its niche audience:

• - Nationwide Shipping: UrFriendCharles.com ships products to 44 states, making it accessible to a vast consumer base.
• - AI-Powered Matchmaking: The site’s innovative AI chatbot, “Lil Charles,” assists users in finding Black-owned alternatives to their favorite spirits, enhancing the shopping experience.
• - Identity-Based Discovery: Users can filter products based on various identities, including HBCU graduates, Divine 9 members, women-owned businesses, LGBTQ+, veterans, and more.
• - Community Support: Beyond online purchases, the platform also includes tools like the Black-owned brewery locator and liquor store finder, promoting support for local businesses.
• - Zero-Proof Section: A dedicated section for non-alcoholic options ensures that everyone can find something tailored to their preferences.

Why It Matters

The significance of UrFriendCharles.com extends beyond mere commerce; it plays a crucial role in changing the narrative surrounding Black representation in the beverage industry. As Everett explains, many small brands do not have the marketing budgets or celebrity endorsements that better-known labels enjoy, yet they produce exceptional products. This platform offers them the visibility they deserve, aiming to affirm their place in consumers’ minds.

Join the Movement

UrFriendCharles.com is not just an online store; it’s part of a broader movement to elevate Black-owned businesses in an industry that has historically overlooked them. Everett has garnered millions of views through his content that celebrates these brands, and the launch of this site represents the next step in his mission.

By visiting UrFriendCharles.com, consumers can explore the diversity of flavors offered by Black-owned brands and participate in a community committed to inclusive representation in the spirits industry.

About UrFriendCharles

UrFriendCharles.com is the premier online marketplace dedicated exclusively to Black-owned spirits, wine, and non-alcoholic brands. By combining curated shopping experiences with cultural storytelling, it allows consumers to celebrate and support the endeavors of underrepresented entrepreneurs in the beverage sector. For those eager to make informed choices about what they drink, this platform provides both an opportunity and a challenge to rethink conventional brand loyalty.

Media Contact

Charles Everett
Founder, UrFriendCharles
Phone: 571-328-6289
Email: [email protected]

Explore the movement and discover celebrated Black-owned brands by visiting UrFriendCharles.com.