#USA #Chicago #PLT Health #IFT First #beverage ingredients

PLT Unveils Innovative Beverage Ingredients at IFT First 2025

At the IFT First Conference this year, held in Chicago, IL, PLT Health Solutions, Inc. is set to demonstrate an exciting array of beverage-friendly ingredients designed to meet the evolving demands of the functional beverage market. With a commitment to science-backed benefits, PLT's portfolio includes over a dozen solutions that are both water-dispersible and water-soluble, catering to various health segments.

Focus Areas of the Showcase

PLT will concentrate on four principal segments in health and wellness that are surging in popularity: energy, cognitive improvement, sports nutrition, and weight management. For instance, the introduction of cellflo6® stands out as an experiential ingredient tailored for energy and sports beverages, promising benefits such as enhanced energy, endurance, improved recovery, and heightened blood flow.

Consumer Experience Takes Center Stage

Steve Fink, Vice President of Marketing at PLT, emphasizes that in today’s marketplace, consumer experience is crucial for the success of products, particularly within the beverage industry. He notes, “Efficacy will always be the foundation when it comes to science-backed ingredients.” Today's consumers are not only looking for effective results but also for products that resonate with their values by offering clean sourcing, traceability, and certifications.

Our ingredients aim to deliver a rapid effect, enjoyable consumption formats, and visually appealing packaging, enhancing the overall consumer experience. At IFT, PLT invites attendees to engage with their products and truly recognize the science behind them—a unique opportunity to feel the science.

Highlighting Key Ingredients

At the conference, PLT plans to debut several significant components:

• - Energy Ingredients: Including both stimulant and non-stimulate options like zumXR® Extended Release Caffeine and Zynamite®. Both ingredients are subjects of recent clinical trials that show promising results.
• - Cognitive Ingredients: Featuring Rhodiolife®, a true adaptogen that helps alleviate mental and physical stress while promoting emotional balance; alongside Zembrin, which has demonstrated reduced stress and mood enhancement in less than two hours.
• - Sports/Active Nutrition: Ingredients like MegaNatual-BP®, a grape seed extract, and cellflo6 are designed to improve blood flow and enhance physical performance.
• - Weight Management: The lineup includes award-winning solutions such as Slendacor®, clinically proven for fast-acting weight loss, and Supresa®, which helps control cravings.

Addressing Consumer Demands

As consumers shift increasingly towards convenient delivery systems, PLT undertakes a comprehensive initiative to modify existing ingredients, ensuring they are formulation-friendly. Fink comments, “Beverages present unique challenges in terms of sensory appeal and experience, particularly with plant-based and botanical ingredients.” The company aims for uniform particle size and density, excellent dispersion and solubility, and neutral taste and color, while retaining the rapid effectiveness and clinical backing that product developers consistently seek.

Visitors are invited to Booth #S1839 at IFT to explore these innovative products. For those looking to schedule a meeting, more information can be found at www.plthealth.com.

Conclusion

In summary, PLT Health Solutions is making waves at the IFT First 2025 event by not only demonstrating its range of innovative ingredients but also prioritizing an enhanced consumer experience. As the functional beverage market continues to thrive, PLT remains at the forefront, committed to quality, science, and consumer satisfaction.