WABI-DELI's Winning Dish Excites Japanese Culinary Professionals

WABI-DELI's Grand Prix Winning Dish

Kenko Mayonnaise Co., Ltd., based in Suginami, Tokyo and led by President Kunihito Shimamoto, proudly announces that its traditional Japanese delicacy brand, WABI-DELI, has achieved an exceptional milestone. The product 'WABI-DELI Hanagamodoki Nimono' has been awarded the Grand Prix in the food and beverage category at the Japan Food Selection held in November 2025.

Japan Food Selection is a pioneering evaluation and certification system for food and ingredients organized by the Japan Food Analysts Association. This prestigious program aims to honor outstanding food products and ingredients, featuring the evaluations of approximately 23,000 food experts who focus on Japan's unique culinary culture and consumer perspective. Products are recognized with various accolades, including Grand Prix, Gold, Silver, Bronze, and Encouragement Awards. This recognition marks a significant achievement for Kenko Mayonnaise Co., Ltd.

The award-winning dish, 'WABI-DELI Hanagamodoki Nimono', showcases an exquisite version of 'ganmodoki,' a traditional ingredient beloved in Fukui Prefecture, known for its deep-rooted connection to vegetarian cuisine. The dish uses flower-shaped ganmodoki, combined with shiitake mushrooms and carrots, resulting in a flavorful experience as the dashi seeps into each ingredient, creating a profound depth of taste. Reviewers praised the dish for its 'healthy seasoning that enhances the natural flavors,' 'eye-catching presentation with its unique flower shape,' and its practicality as a frozen product with a convenience for stock and easy use in various settings, including restaurants and hotels.

WABI-DELI embodies the theme 'Revisiting the Essence of Japanese Cuisine,' focusing on regions of Japan that appreciate unique ingredients and food traditions. Our product range, including 'WABI-DELI Hanagamodoki Nimono,' celebrates the rich taste of vegetables and their natural sweetness, pairing vibrant colors with every dish. As of November 2025, WABI-DELI offers six different products, each crafted to deliver a delightful experience.

With a convenient 450g package size and a remarkable shelf life of 365 days when frozen, WABI-DELI products are increasingly being used in various business environments, from food service to online sales on our official site, as well as international exports.

The company's commitment to promoting the allure of Japan's traditional culinary culture has been unwavering, and through WABI-DELI, it aims to create new value in Japanese cuisine. We are inspired by this recognition and will continue to invest in product development and menu proposals to further share the essence of Japanese food with a wider audience.

About WABI-DELI

WABI-DELI's philosophy is deeply rooted in Japanese food culture, celebrating the flavors of seasonal vegetables, grains, and the traditional concepts of 'wabi-sabi' and 'mottainai' — the appreciation for simplicity and minimal waste. Each product reflects a commitment to sustainability, showcasing the beauty of Japanese ingredients.

Our logo encapsulates this ethos through rounded, warm lines that evoke traditional Japanese shoji screens, intertwined with a leaf motif representing our focus on plant-based ingredients. The elegant ties in our design symbolize the connections formed through sharing Japanese culinary experiences, crafted in the traditional color 'Kokihiiro.'

For further details, visit our official page.

WABI-DELI Product Lineup

- Hanagamodoki Nimono
- Hijiki and Udamame Nimono
- Eggplant with Yuzu Ponzu Sauce
- Root Vegetables with Miso
- Sendai Fu and Potato Nimono
- Stewed Okara

About Japan Food Selection

Japan Food Selection is a professional evaluation program aimed at identifying and celebrating food quality, conducted by around 23,000 food analysts. Careful assessments consider the refined taste preferences and cultural sensibilities of Japanese consumers, culminating in a rigorous evaluation system that rewards products with over 90 points in various criteria.