#Japan #Tokyo #b.box #Play of Color #custom experience

Introduction to the Event

On May 15-16, 2026, weskiii Inc., based in Tokyo, introduced b.box's first custom experience event, 'Play of Color', at CONCENT SHIBUYA. This two-day occasion coincided with 'Water Intake Day', showcasing b.box's commitment to offering unique experiences through colorful, customizable drinkware.

Concept of the Event

Titled “Enjoy Colors and Connect Through Colors”, the event allowed participants to mix and match colors and components to create their very own drink bottles. This hands-on approach not only promoted b.box's vibrant color range but also inspired a new trend of personalized drinkware habits. Attendees were encouraged to express their creativity and make selections that representing their individual styles.

Event Highlights

With over 200 attendees including parenting influencers, lifestyle bloggers, and media representatives, the event generated significant buzz on social media platforms. Many guests shared their experiences online, expressing interest in future events and showing enthusiasm toward b.box's innovative approach to drink ware customization.

Customization Experience

At the event, participants selected from a wide array of color options for b.box’s flagship products, including the Sippy Cup and Flip Top Bottle. This interactive experience highlighted the enjoyment of choosing colors, making the event a true celebration of creativity and personal expression.

Sippy Cup Customization

B.box’s renowned Sippy Cup, designed for early drinkers, offered customization options for the lid, reinforcing the message that 'First Sip equals the first step towards independence’. The attendees enjoyed the liberty of personalizing their cups, aligning the colors with their preferences or even family themes.

Flip Top Bottle Customization

Similarly, the Flip Top Bottle catered to an older demographic, allowing customization of elements like the handle and bumper. This bottle, known for its large capacity and functionality, was marketed for various lifestyles, extending its appeal to children, young users, and adults. Visitors were thrilled to see that b.box products aren’t just for kids but can accompany users through all life stages.

Family-Oriented Customization

The event showcased a blend of products encompassing all ages, from Sippy Cups for toddlers to larger water bottles suitable for adults. By linking colors for family members, parents found the experience helpful in selecting consistent themes for their household, enhancing the family bond through shared colors and designs.

Engaging Activities and Spaces

The venue featured a photo spot themed 'What is your favorite color?' allowing guests to immerse themselves in the lively brand atmosphere while capturing memorable moments. Additionally, there was a capsule toy initiative offering exclusive acrylic keychains inspired by the Sippy Cup, further amplifying the fun and engaging environment.

Social Media Buzz

Social media buzz around the event particularly thrived on Instagram, with many attendees posting stories and reels. Comments highlighted the enjoyment of choosing colors, the appeal of b.box’s designs for all age groups, and the excitement of creating custom pieces. Participants emphasized that selecting colors not only made the experience enjoyable but also deepened their affection for the products.

Follow-Up Campaign

In conjunction with the event, b.box launched a limited-time promotional campaign on their official store, running from May 15 to June 4, 2026. This promotion allows customers to relive the ‘joy of color selection’ from the event at home, making the unforgettable experiences accessible to a wider audience.

About b.box

Founded in Australia in 2007, b.box has grown into a beloved brand with a presence in over 50 countries. Recognized for their innovative designs, b.box aims to support children's independence while alleviating parenting challenges, combining practicality with vibrant aesthetics. They continue to evolve, now appealing to both children and adults with their product lines.

For more information, visit b.box official site and check out weskiii Inc..

Conclusion

The 'Play of Color' event marked a pivotal moment for b.box, illustrating the brand's innovative spirit and commitment to creating enjoyable, customizable products that resonate with the entire family. As more guests express wishes for future events, b.box is set to continue forging connections through the colors that brighten our everyday lives.