#Thailand #Saraburi #CP Meiji #dairy production #Thailand factory

Meiji's Strategic Move in Southeast Asia Dairy Market

In a significant step towards addressing the growing demand for dairy products in Southeast Asia, Meiji's overseas group company, CP Meiji, has announced plans to construct a new factory in Thailand. This will be the third facility in the country and is expected to enhance production capabilities and streamline supply chains. The project's investment is estimated at around 22.7 billion yen, with construction set to commence in November 2026 and operations scheduled to begin in July 2029.

Purpose of New Factory

The motivation behind this ambitious investment is clear: to cater to the expanding dairy market in Southeast Asia. By 2030, CP Meiji aims to boost its sales in Thailand to approximately 130% compared to its 2025 fiscal year figures. The new factory located in the Wang Muang area of Saraburi province will not only extend its production capacity but will also strengthen the overall supply framework to ensure that Meiji products resonate with consumers worldwide, delivering quality and enjoyment.

Overview of the New Factory

• - Location: Saraburi Province, Thailand
• - Site Area: Approximately 291,200 square meters (about 88,000 tsubo)
• - Main Products: Milk and dairy beverages

Features and Innovations

The new facility is designed with a focus on modern production techniques:
1. Automation of Processes: This will significantly enhance labor productivity and operational flexibility.
2. Environmentally Friendly Technology: High-efficiency utility systems will be integrated to lower environmental impact, emphasizing energy conservation and water savings. This aligns with Meiji’s commitment to sustainable practices in food production.

About CP Meiji

Founded in 1989, CP Meiji has established itself as a significant player in the dairy market, manufacturing and selling milk, yogurt, and probiotic drinks within Thailand while also catering to surrounding nations such as Singapore, Hong Kong, and Vietnam. Currently, dairy beverages account for roughly 80% of its total sales, reflecting its dominance in the chilled milk market in Thailand, Singapore, and Hong Kong. The company is well on track to achieving a projected revenue of approximately 72.5 billion yen by the fiscal year 2025, showcasing a consistent growth trajectory since 2018.

Product Range

CP Meiji's portfolio includes various products such as:

• - Low-temperature pasteurized milk
• - High protein milk
• - Meiji Bulgaria yogurt
• - Greek-style yogurt

With a mission to expand brand awareness and increase exports, CP Meiji's innovative strategies and strong product lineup are set to cater to a broadening audience.

Future Timeline

• - November 2026: Construction begins
• - July 2028: Equipment installation and trial runs
• - July 2029: Factory operational launch.

In conclusion, CP Meiji's commitment to expanding in the Southeast Asian dairy sector reflects its proactive approach to meeting consumer demands while incorporating advanced production practices that prioritize sustainability. As the region's market continues to thrive, Meiji’s efforts will ensure that they remain at the forefront of quality dairy products.